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The Classicist: Is the Royal Warrant Losing Its Lustre?

A recent decision by two venerable British brands to drop the Royal Warrants from their packaging has occasioned some hand-wringing in the UK over whether the much-coveted distinction has lost its lustre. The Classicist calls it a tempest in a Royal Doulton teacup; read on to find out why. Only three royals are entitled to grant warrants – the Queen of England, the Duke of Edinburgh and the Prince of Wales – to firms who supply their royal requisites for at least five years, though most warrant holders have ties to Britain's royal family dating back several decades or more. Of course, Prince William will one day be granting his own.

Holders of the Royal Warrant include many of our favorite luxury brands – Asprey, Aston Martin, Bentley, Barbour, Burberry, Fortnum & Mason, Gieves & Hawkes, Holland & Holland, Hunter Boots, Jaguar, John Lobb, Johnnie Walker, Land Rover, Laphroaig, Lock & Co., Swaine Adeney Brigg, Smythson, Tanqueray and Turnbull & Asser – along with a host of lesser names, such as After Eight mints and Jacob's Cream Crackers. It is the latter two that have now decided to do without their warrants – though no insult is intended to the royal family, as it was when former Harrods owner Mohamed al Fayed burned his last year. That coupled with the results of a new survey showing that only 13% of respondents thought that warrants make any difference have called their usefulness into question, the London Guardian reports.

However, "It's hard to say that interest in royal warrants is conclusively on the wane," Vicky Bullen, chief executive of Coley Porter Bell, tells the paper, "because there is no existing data with which to make a comparison. However, consumers' apparent indifference to the royal warrants has surprised us. We can only surmise there could be a number of factors at play." Said factors, Bullen says, include "that we live in a less deferential society in which the royal family enjoys less prestige and political support." That of course is not exactly new, though the upcoming Royal Wedding may give them a boost. [cont'd]

Gallery: Holders of the Royal Warrant

Tags: Asprey, Aston Martin, Barbour, Bentley, British royalty, Burberry, Fortnum and Mason, Harrods, Holland Holland, Hunter Boots, Jaguar, John Lobb, Johnnie Walker, Land Rover, luxury brands, Mohamed al Fayed, Prince of Wales, Prince William, Queen of England, royal family, Royal Warrant, Royal Wedding, royalty, Smythson, Swaine Adeney Brigg, Tanqueray, UK

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EXCLUSIVE: Rugged Fall Style Starring the 2011 Porsche Cayenne Turbo

by Jared Paul Stern (RSS feed) —

Filed under: Apparel, Spirits, Timepieces / Watches, Luxury Cars & Autos, Men's Style, The Classicist

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Some people look at the colder weather as an excuse to head south for the winter; we like to think of it as an opportunity to wear lots of new clothes and find fun ways of keeping warm. In the spirit of getting ready for the season in style we took the new 2011 Porsche Cayenne Turbo, some classic country clothing and ruggedly handsome accouterments on a tour through the glorious autumnal landscape of northern New England, documenting our excursion with the cool new Olympus PEN E-PL1 digital camera. We let the foliage flaunt the bright colors, keeping the clothing to an elegant, understated palette of greens, grays and earthy tones with rich leather, suede and alligator skin details and subtle tortoiseshells and tartans for contrast. Warm textures of wool, cashmere, tweed, moleskin and waxed cotton combined with equestrian and hunting elements guard against the elements and the hazards of the terrain (and local fauna), handling any activity without sacrificing anything in the way of style.

That's also an apt description of the new Cayenne Turbo, hands-down the sportiest SUV around. For 2011 it gets a sleeker and more aggressive appearance, better performance and fuel economy, garnering it the 2011 Motor Trend Sport/Utility of the Year title (they noted that "the Cayenne's driving experience eclipsed that of every other contender"). Powered by a 4.8-liter, twin-turbo V8 engine generating 500 hp, it can do 0–60 mph in just 4.4 seconds if you're so inclined. Equipped with the Porsche Traction Management (PTM) active all-wheel-drive system it can do just about anything else. Fitted with Porsche's new eight-speed Tiptronic S transmission with paddle shifters on the steering wheel and a luxurious leather interior influenced by the Panamera, it features a state-of-the-art navigation system with real-time traffic updates, a surround sound system with iPod interface, Bluetooth hands-free phone operation, 18-way adaptive sport seats and more – in short, all the bells and whistles you'd expect from a $105,000 SUV with a Porsche pedigree.

Gallery: Rugged Fall Style - Porsche Cayenne Turbo