is something most of us enjoy making and drinking on a regular basis, daily even, but do you know how to keep it at optimal freshness between buying and brewing? One of the most common habits, sticking beans in the freezer, is actually among the worst things you can do. When optimal flavor is the aim it must be realized that coffee and coffee beans are really very fragile -- the delicate oils and flavors begin to break down almost immediately after roasting and are sensitive to light, oxygen, moisture, and temperature extremes.
Why keeping coffee beans in the freezer is bad
Although freezing whole beans can be okay in some cases (like if you have more beans than you can use up in a week or two) it only works if you seal them up and freeze them once
-- not to be opened or removed from the freezer until you're ready to thaw the whole batch.