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TAG Heuer Carrera MP4-12C for McLaren

Filed under: Timepieces / Watches, Luxury Cars & Autos

TAG Heuer Carrera MP4-12C for McLaren

McLaren and TAG Heuer have a longstanding history. Never mind that the F1 team's drivers Lewis Hamilton and Jenson Button are both brand ambassadors for the Swiss watchmaker. Heuer took the TAG name when Mansour Ojjeh's Techniques d'Avant Garde – onetime supplier of McLaren's turbocharged Porsche F1 engines and still a part owner of the racing team turned automaker – took it over in the pre-LVMH days. TAG Heuer crafted special watches to accompany both the legendary McLaren F1 and the subsequent Mercedes-Benz SLR McLaren, and has now returned for a new watch to compliment the new MP4-12C supercar.

Based on the Carrera model, the MP4-12C edition features a carbon fiber dial with a large window to see the movement and a big orange zero where the 12 should be (to make it look more like a speedometer), housed in a sandblasted titanium case and affixed to the wrist with a perforated Alcantara strap. The orange detailing reflects McLaren's traditional color, and the 47-jewel Dubois Depraz Calibre 4900 fly-back chronograph movement features a perpetual calendar display. Only 1000 examples of this exclusive timepiece will be made.

Steve McQueen's 'Le Mans' Racing Suit for Sale

Filed under: Luxury Cars & Autos, Men's Style, The Classicist

Steve McQueen's 'Le Mans' Racing Suit for Sale
The racing suit worn by the great Steve McQueen in his epic 1971 motorsports film Le Mans is being offered for sale by Toronto's Collector's Studio. The iconic two-piece flame resistant Nomex cream uniform made by Hinchman of Indianapolis bears the name of McQueen's character in the movie, Michael Delaney. It also features the insignia of Gulf, Heuer, Firestone, and the American flag. While the company has not put a firm price on the suit, there have been several serious offers so far, the highest of which is $140,000. The suit shows good signs of use and is fully documented, having been donated by Solar Productions / MGM to a British newspaper for a Le Mans themed contest in 1971. It was presented to the winner by British racing legend Richard Attwood, who won Le Mans in 1970 driving the famous Porsche 917K with Gulf livery made famous by McQueen. McQueen memorabilia is of course a proven earner; Antiquorum sold the actor's Rolex Submariner at auction last year for $234,000.

[via JamesList]

TAG Heuer Limited Edition Split-Seconds Stopwatch

Filed under: Timepieces / Watches


As part of its ongoing 150th anniversary celebrations, TAG Heuer is releasing a limited edition stopwatch that has a big dose of Steve McQueen style. Harking back to Heuer's racing heritage and evocative of the Heuer instruments on McQueen's Siata Spyder or "Little Ferrari". The STH810 Limited Edition Split-seconds Stopwatch features a 55mm chrome-plated brass case weighing in at 120g, or roughly equivalent to a standard TAG Heuer watch case (without bracelet). The movement encompasses 9 jewels, and features a tough anti-magnetic spring and reasonable shock protection. It records time to within 1/5th of a second, and has a split action timer measuring start, stop, and time-out.The crystal is made of Plexiglass. Each stopwatch comes in a leather presentation box and has limited edition numbering on the back, and the series is limited to 1,860 pieces worldwide - the year the brand was founded with Edouard Heuer's first pocket watch.

[via Watch Happening]

Sammy Davis Jr.'s Heuer Monaco at Auction

Filed under: Timepieces / Watches, Auctions, Celebrity Shopping

Sammy Davis Jr.'s Heuer Monaco
Steve McQueen made the Heuer Monaco famous in 1971's racing film Le Mans, but does Rat Pack-er Sammy Davis Jr. deserve credit for adopting it before the King of Cool? A 1969 Monaco (above) that belonged to Davis Jr. and which he wore on a trip to Vietnam to entertain the troops is being offered for sale during Antiquorum's Important Collectors' Wristwatches, Pocket Watches & Clocks sale in New York on June 10. The classic square-faced chronograph designed for motor racing was recently re-introduced by TAG Heuer in celebration of the model's 40th anniversary. Last year McQueen's own Monaco sold at auction for a world record $87,600. Davis' watch carries an estimate of only $4,000 – $6,000, but will probably fetch much more than that.

Bonhams Sale Celebrates 150 Years of TAG Heuer

Filed under: Timepieces / Watches, Auctions, Charity

TAG Heuer watch
As we noted in this week's Classicist column, famed Swiss watchmaker TAG Heuer is celebrating its 150th anniversary this year. To mark the occasion Bonhams will auction the Haslinger Collection of fine and rare Heuer watches on December 15 in London. The museum-quality single owner collection was built up with the aim of representing the very best of Heuer timepieces. Comprising over 100 lots, it includes many of the most iconic models such as the Silverstone, Autavia, Carrera, Daytona and Monaco (above), made famous by Steve McQueen. The watches range in value from £1,500 to £15,000. TAG Heuer have also created a one-off watch especially for this auction. Based on the newly launched Silverstone model, the dial incorporates Jack Heuer's signature. Proceeds from the watch will be donated to the Green Cross International charity. Arno Haslinger will also donate his original Silverstone to be auctioned for this cause and Bonhams will add a further 20% to the hammer price and an additional £5,000 in support of the charity. Prior to arriving in London, a selection of highlights from the collection will be on display as part of the TAG Heuer 150th Anniversary world tour.

TAG Heuer Brings Back the Silverstone Chronograph

Filed under: Timepieces / Watches


Back in 1974, Heuer launched the Silverstone, featuring the first automatic chronograph movement on the market. It became an instant favorite around the Formula One grid, whose drivers wore Heuer chronographs with pride. Thirty-five years later, TAG Heuer has announced it is re-issuing the classic in limited quantities.

The re-released Silverstone will be available in brown or blue with a perforated alligator leather strap. It features TAG Heuer's Calibre 11 movement with Dubois-Depraz module, date window at 6 o'clock and anti-glare sapphire crystal front and back. Only 1500 examples will be offered, with an asking price at $6,500 apiece.

Triumph and TAG Heuer Honor Steve McQueen With Special Bonneville

Filed under: Timepieces / Watches, Luxury Cars & Autos

Triumph Bonneville Heuer - Click above for high-res image gallery

Triumph and TAG Heuer have joined forces to create a one-of-a-kind Bonneville Heuer motorcycle. Inspired by Steve McQueen and the Porsche 917k that the famous actor, racecar driver and motorcycle rider piloted in the classic film Le Mans, the Bonneville Heuer is painted up in the classic Gulf Oil blue and orange scheme and will be used for promotional purposes.

McQueen famously wore a Heuer Monaco watch in the aforementioned race film and was a renowned Triumph enthusiast. Says Neil Morley, Triumph's Head of Brand Communications:
We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year. We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration.
As much as we'd like to tell you this will be an optional color choice for the production Bonneville, that's not currently the case. If you like it as much as we do, perhaps a phone call to your local Triumph dealer is in order.



[Source: Triumph]

TAG Heuer Presents Limited-Edition Meridiist Automobili Lamborghini

Filed under: Gadgets, Luxury Cars & Autos



Vertu has been hard at work cornering the niche automotive-inspired luxury phone market, but they're not going to have it all to themselves. Because TAG Heuer, creators of the Meridiist mobile, have strong ties running deep in the automotive industry that have included collaborations with Mercedes-Benz, Porsche and McLaren to name just a few. And have now teamed up with Lamborghini for an even more exclusive edition of the Meridiist.

The TAG Heuer Meridiist Automobili Lamborghini boasts a chassis made of stainless steel, coated in black titanium carbide and packed with all the bells and whistles you could expect. It'll only be made in a limited edition of 1963 examples, honoring the year which the Italian sportscar-maker started business, available exclusively from Lamborghini and TAG Heuer retailers.

Bamford Adds TAG Heuer Monaco To Bespoke Line Of Timepieces

Filed under: Timepieces / Watches



Some companies make things. Others make things better. Take for example the Bamford Watch Department. They don't make their own watches. Probably because they know there are enough companies out there making excellent timepieces. What's lacking, in the eyes of the British purveyor of luxury items, is customization options. So they offer a line of Rolex wristwatches – like their PVD-coated Daytona Cosmograph – with a seemingly endless array of color combinations. The watches can be customized right on their website (not unlike premium automakers' configurators on which we've wasted countless hours), and now Bamford has added another model to their portfolio: the TAG Heuer Monaco.

Now celebrating its fortieth anniversary, the square-cased Monaco is one of the most iconic wristwatches of all time. But while TAG Heuer has released some special anniversary editions in various color combinations, Bamford lets you specify everything, from the dial color and strap stitching to the date window and chronograph indices. The privilege will cost you around £5,000, but there's no cost for toying around with the online customization interface.

Steve McQueen's Vintage Rolex Sells for $234,000

Filed under: Timepieces / Watches, Luxury Cars & Autos, Auctions, Celebrity Shopping

Steve McQueen's classic 1967 Rolex Submariner (right) sold for $234,000 - 20 times its estimate - at Antiquorum's Important Collectors' Wristwatches auction in New York Friday, setting a new world record for its reference.

In addition, McQueen's 1929 Scott Super Squirrel motorcycle, painted by Von Dutch, fetched an astounding $ 276,000 - double its estimate. And the Heuer Monaco watch that the actor wore in the 1971 racing film Le Mans sold for a world record $87,600.

"Today's auction is clear confirmation that in the current market, collectors are looking for horological rarities with noteworthy provenance, such as Steve McQueen's Rolex and Heuer," notes Evan Zimmermann, President & CEO of Antiquorum.

The Classicist: The Ultimate Steve McQueen Sale

Filed under: Timepieces / Watches, Luxury Cars & Autos, Auctions, Men's Style, The Classicist


There are only six Steve McQueen lots in Antiquorum's Important Collectors' Wristwatches auction in New York on June 11, but they include the famed King of Cool's two favorite timepieces and as such the sale represents an extremely important occasion for any enthusiast. As we've noted in the past, McQueen's rugged sportiness, authentic masculinity and innate good taste have inspired countless fashion designers, not to mention scores of other actors who followed in his wake. His watches are style icons in and of themselves.

Foremost is his Heuer "Monaco" chronograph, which he wore during the filming of the classic 1971 racing movie Le Mans (above). The Monaco was originally launched by Heuer in 1969 in honor of the Monaco Grand Prix. It's an unusual, square convex, water-resistant, stainless steel self-winding wristwatch with chronograph and date; Tag Heuer recently released a new version in tribute to the great actor. Following the filming of Le Mans, McQueen presented the watch to his financial advisor in appreciation.

Antiquorum has set a ridiculously low estimate of $10,000 - $20,000 on the timepiece, no doubt to encourage more people to bid. As we mentioned just the other day, however, McQueen memorabilia has been fetching high prices at auction. One collector just paid $42,700 - more than four times its estimate - for an International Driver's License issued to the actor in 1964. The watch could easily fetch 10 times its estimate, if not more. Perhaps Brad Pitt, a huge McQueen fan who's said to be playing the actor in an upcoming biopic, will snap it up.



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