The annual Mercedes-Benz Polo Challenge will kick off at the JetOne Jets Field at the Bridgehampton Polo Club on Saturday, July 19 this year. This season's partners include Coca-Cola, Fiji Water, T-Mobile, Pernod Ricard, Ralph Lauren, Hpnotiq and Zino Platinum Cigars, and the MVP Player Award will be presented by Westin Rinehart. The matches, which will run for six consecutive Saturdays through August 23 this year, are the social mainstay of the Hamptons season and feature some of the world's best polo players competing for one of the sport's most treasured prizes. Anyone can watch from the stands, but the invitation-only V.I.P. tent is the real scene. Celebs in attendance in years previous have included Anne Hathaway, Elizabeth Hurley, Heather Graham, Howard Stern, Jared Leto, Jay Z, Jessica Alba, Mischa Barton, Natalie Portman and Prince Albert of Monaco, to name a few. All proceeds will go to a good cause, the South Fork Breast Health Coalition.
Gallery: Mercedes-Benz Bridgehampton Polo