Maserati CEO Harald Wester Named Head of Alfa Romeo
Filed under: Luxury Cars & Autos
Alfa Romeo and Maserati – two of Italy's most storied auto marques – have been more closely integrating over the course of the past several years. But now with the Fiat empire under which both brands lie growing to accomodate Chrysler, Alfa and Maserati are set to cooperate even further following the appointment of Harald J. Wester as chief executive of Alfa Romeo.Executive reshuffles happen all the time in the auto industry, especially in the Fiat group as of late. But usually a new appointment means the vacation of another. In Wester's case, however, he'll be taking over Alfa Romeo in addition to his role as CEO of Maserati. Not only that, but he'll remain CEO of the Abarth performance brand as well, plus chief technical officer for the entire group.
As with the appointment of Lancia CEO Olivier Francois as head of the Chrysler brand, we can expect Alfa, Maserati and even Abarth to work more closely in the near future, most critically in North America where Maserati has been preparing the ground for Alfa and Abarth to return.
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