Ethiopian Runner Haile Gebrselassie Inks Deal With Johnnie Walker
Ethiopian runner and Olympic gold medal winner Haile Gebrselassie is the newest face of Johnnie Walker whisky. The elite runner is part of the Diageo brand's Keep Walking campaign. The ad says in part: "He used to run to class. Now he runs for gold." He is said to have earned approximately $100,000 for the one-year contract and will appear in print ads for the brand. He is the first African chosen to advertise Johnnie Walker.The move has caused some controversy because Gebselassie is seen to be a role model by many young people in Ethiopia. His 90-second television ad will not be shown on Ethiopian Television because the country's laws prohibit ads for spirits. The advertisement is part of the Walk with Giants campaign which has featured Sir Richard Branson, F1 superstar Lewis Hamilton and Robert Carlyle.
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