In search of the perfect gift to celebrate a birthday, Mother's Day or another special occasion? Look no further than H.BLOOM, an online floral company based in Manhattan which offers a weekly subscription service.
"We heard over and over from people who love flowers, that they can't afford expensive arrangements on a regular basis," says Bryan Burkhart, the 35-year-old co-founder of H.Bloom. "It is also a great gift because it is the gift that keeps on giving."
Gallery: More from H. Bloom
Burkhart and co-founder Sonu Panda, who met as undergraduates at the University of Pennsylvania, launched the business after noticing there was a need for a premium floral product available online. "We saw that there was no 'Barney's of flowers' online---there was only K-Mart," says Burkhart. Their business model is much like that of Netflix, as there is no long term commitment. It is easy to pause the service or direct the delivery to someone else.