Moncler Opens in Gstaad

While many luxury labels are in the dumps these days, luxe French sport line Moncler is bucking the trend and opening new stores instead of shutting them. They recently opened their first freestanding US boutique in Aspen, and also just opened an impressive new shop in another ritzy ski resort, Gstaad. The Gstaad boutique features a luxurious alpine chalet theme with bluestone floors, pinewood ceilings and walls designed to evoke downhill skiiers in motion. Moncler, founded in France in 1952 and now based in Milan, has collaborated with the likes of Balenciaga, Yohji Yamamoto and Fendi, and is a favorite with stars such as Christina Aguilera, Alicia Keys, Victoria Beckham and Kanye West. It's high-end Gamme Rouge line (above) is designed by Italian fashionista Giambattista Valli. Last summer we reported that private equity firm The Carlyle Group acquired a 48% stake in the company.


