GreenClothing

PACT is back with a new print. The underwear designed to cover your ass while saving it from pollution and other environmental mayhem is out with a new look ... thanks to a little help from Yves Behar and artist Sage Vaughn. Three new prints are coming out, each aligned with a new cause.

Behar designed two of the new prints, which include shells and scales. Ten percent of the sales from these new undies (for men and women) will go to Oceana. The third, designed by Vaughn, is a butterfly print that will support Global Green USA.

"I love the idea of bringing a sense of joy and playfulness to philanthropy and the act of giving," said Vaughn. "Like a tattoo in an unseen place, the intimacy of underwear creates a unique relationship with the art." Before turning to the garments closest to your skin, Vaughn made a name as a painter and graffiti artist. He designed the new PACT print for his wife, Sweet P.

Jeff Denby, co-founder of PACT, says, ""We're thrilled to be working with Sage Vaughn for the Global Green print." He continues, "We're longtime admirers of his work, and his Global Green print is a stunning addition to PACT's collection of bright, bold patterns that capture the heart of the organizations they benefit."

To save the environment is to save your ass, and a new underwear company is making both more comfortable. PACT, which launched last month, integrates organic materials and a low-impact manufacturing, shipping and shopping process to deliver comfort and style ... but not at the expense of the rainforests and ozone layer. Premium organic is poised to become the next iteration of conspicuous luxury (if it's not there already), and hiding a PACT product under your jeans could someday supplant a Patek-clad wrist.

Well, maybe that's wishful thinking from an ol' tree-hugger, but there is no doubt that the premium associated with environmentally friendly products is already beginning to carve out its own space in the world of luxury products.

Manufactured in Turkey – from the farming of organic cotton to finished product, all within a 100-mile radius – PACT underwear requires a lower level of carbon emissions to produce, and every link in the supply chain, the company says, is certified to exceed the highest environmental standards. Where no certification exists, PACT uses social expectations as its benchmark (and not the expectations of a guy who clubs seals for sport). Packaging for shipping bags is compostable and encloses another bag, made from cloth scraps and reusable.
The company eschews filler, plastic and big cardboard boxes.

"We looked at underwear through the lens of 360º design," says Jeff Denby, PACT Chief Creative Officer and Co-Founder. "Having fuseproject as an equity partner in PACT illuminates the fundamental importance of design to the PACT brand. Our collaboration is key to generating what we believe are the most innovative ideas at the intersection of business, design and sustainability."