Wearing what is certainly no slum watch, Sunday January 11th's Golden Globes award show saw actor Dev Patel wearing a high style Jaeger LeCoultre watch. The timepiece was the Reverso Squadra, a sportier rendition of the classic Reverso watch line. The pictured Squadra watch features a chronograph and GMT complication with a big date at the top. As is common on all Reverso watches, they have the ability to be flipped around. The opposite side revealing further complications or a protective metal caseback, as was the purpose of the original Reverso watches that protected the watch crystal from the high impact Polo games.

Patel was likely given the watch personally by Jaeger LeCoultre to wear at the show. Luxury product makers often gift such items to celebrities to be worn in public for publicity and marketing purposes. Patel made out pretty well being approach by Jeager LeCoultre. More established celebrities often have brands fighting for their limited "body real estate," and have been known to offer large sums of money in exchange for exclusive deals. Don't be surprised if Dev Patel is seen only wearing Jaeger LeCoultre watches at events for the next several years.

Ariel Adams publishes the watch review site aBlogtoRead.com.

Brad Pitt and Angelina Jolie didn't win any little statues at the Golden Globes Sunday night, but they definitely defended their title as the world's most stylish couple. While Angelina eschewed glitz in an elegant and simple frock from Atelier Versace, Brad continued his trend of wearing Tom Ford's finest when the occasion calls for black tie. He wore a black wool Windsor model peak lapel tuxedo, white pique front evening shirt, diamond and white gold shirt studs and cufflinks, black grosgrain bowtie, silk pocket square, black patent leather shoes and a pair of aviator shades all from Ford's menswear collection - and, for those of you who followed the cummerbund debate in this week's Classicist column, Brad (correctly, in our opinion) wore one of those as well, made of black grosgrain silk to match his bowtie.

A recent article in Variety reported that the beginning of Hollywood awards season has seen a decline in swag. The luxury gifting suites are finding less vendors eager to pay the fees and part with the free stuff in order to get a picture of a star posing with their product. Part of this is that both the stars and the vendors are not certain that this type of publicity will have the same impact it used to. To adjust to current times, vendors are teaming up with charities so that all that gifting will end up having a more positive result. This move is also designed to alleviate celebrity guilt about accepting the freebies. The Golden Globe Awards take place tomorrow night at the Beverly Hilton Hotel in Beverly Hills and a number of gifting suites are scheduled for this weekend.

One piece of swag is a definite, a gemstone compact created for the Golden Globe nominees for best actress in a drama and best actress in a comedy. The compact was created by L'Oreal and jewelry maker Carelle. The compact includes lemon citrine and pale-green quartz stones in an 18-karat yellow gold setting with diamond details. One compact will be auctioned off on eBay.com during the Golden Globes show to benefit the Ovarian Cancer Research Foundation.

The Golden Globe Awards may be off but the swagfest is still on, at least in some locations. Due to the WGA strike, the awards ceremony has been replaced by a modest press conference. Variety reports that so far the NBC Universal-Focus, HBO and Warner Bros.-InStyle hosted after-parties have all been canceled. These parties can cost hundreds of thousands of dollars many of them in catering fees that have already been spent.

Even though there are no parties and no show, most gift suites are still in business. The Silver Spoon Buffet is set to take place at the Voda Spa, January 9-11 and will take take donations that will go to IATSE Local 44.

The Secret Room event will take place January 10 and 11 at a private location in Brentwood. It will include jewelry from Fileena, vacations from Caribbean Escapes,free stay and gourmet dinner at Paso Robles luxury wine brand owned Justin Wine Inn, free stays at the new boutique hotel Petit Ermitage, free stay Napa Valley Boutique hotel Napa River Inn, teeth whitening from Southland Dental Care, a day of beauty from Luxelab, skin care from Borghese, $500 in free laser services from Dr. Tattoff Laser Center, a year of free dining from Chipotle and all sorts of other gifts. Even though there is no ceremony the event will offer the usual pre-event spa services like Botox, facials and massages.

The Boom Boom Room event, a gift suite aimed at parents, will still take place at the Beverly Hills hotel.

GBK Productions will hold their annual gift suite at the new 60 Thompson Hotel in Beverly Hills.

Access Hollywood is hosting the ''Stuff You Must..." lounge on Jan. 11-12 at the Hotel Sofitel in Los Angeles.

it's unknown how many celebrities will attend these gifting suites but it's a safe bet to say that numbers will be down from past years. And I don't know what they are going to do with the customized bottles of Moet & Chandon champagne like the one shown above, which were to be served at the event.

It's not an awards show without diamonds and any worries over stars not coming to the red carpet draped in jewels after the movie "Blood Diamond" were quickly dispelled at the Golden Globes awards. Big beautiful diamonds were seen on most celebs with a heavy emphasis on yellow diamonds. Let's take a look at some of the most stunning pieces of the night.

Beyonce dazzled in a Lorraine Schwartz- multi-colored diamond and old ivory bangle valued at $125,000, multi-colored Diamond earrings of a 40 carat total weight valued at $225,000 and a knuckleduster of a gray, yellow and white diamond ring with a 25 carat total weight valued at $110,000.

At this year’s Golden Globes, the stars weren’t the only ones walking away with bags full of free goodies from designers. Actually, they were – but not everything in the bags was for themselves. In addition to more adult-sized offerings, vendors set up a Boom Boom Room that featured lots of stuff for kids and babies.

Crib Rock Couture has updated nursery rhyme characters on fashionable logo-tees. The tees are reminiscent of vintage rocker tee’s and are styled after classic tour shirts, but with the gentler edge that only Miss Muffet can provide. The new 3 Blind Mice tee, from the “Carving Knife Tour” is especially cute at $33.

Diapees & Wipees makes fashionable bags for toting around the most important baby tools, diapers and wipes, without lugging a carrier that looks like a picnic cooler. The bags come in bright, vibrant colors and retail for $14.99.

Snugglebug Baby makes jeweled pacifier clips, which keep fashion-forward parents from losing their baby’s favorite object and lets baby start collecting bling early in life. The clips are $25.00 and come in boys and girls styles, like the Swarovski clip pictured here, with additional customization available.

The shoes, gowns, tuxedos and other accessories from the Golden Globes awards are up for bid at the Clothes Off Our Back auction. While most of the actress gowns are a size 4, the shoes are in a wider variety of sizes. Scarlett Johansson's red Jimmy Choo shoes are a size 8.5 and proceeds benefit Cure Autism Now, Half the Sky and UNICEF's work in Darfur. The current bid last time I checked was $870.

It's good to be a presenter at the Golden Globes. The Hollywood Foreign Press Association and "In Style" have announced the contents of the presenter gift boxes for the 2006 Awards show. The boxes have a worth of over $62,000. Details include a $22,000 VIP guest package for two to Tasmania, Antarctica and New Zealand, a $15,000 trip to the Canadian Arctic that includes a tour of diamond cutting facilities and a Canadian mounted in a pendant, a $4000 gift certificate for Lumineers tooth whitening, a $4000 six-month membership to The Sports Club LA, a $3,000 stay at the Auberge du Soleil, a Chopard ring, Denim for Immortality jeans with a diamond button, Hugo Boss fashion, Charlie Lapson bag, Walk Styles clothing, a Saeco espresso machine, a Teslar watch, a Blackberry 8700c, a cashmere blanket and much much more.%uFFFDIf you are a guest, your haul is quiet a bit less but the $1,300 package includes a Furla "Farrah" bag, Lee jeans, Blockbuster subscription, Flowerbomb perfume, and Godiva chocolates.