Luxury Conglomerate Backs Environmental Movie
Filed under: Green
Luxury conglomerate PPR, which is behind Gucci, Balenciega and Bottega Veneta among others, is the backer of a new movie about the planet. "Home" is a new documentary that will debut in 127 countries on June 5, World Environmental Day. The film was directed by French photographer Yann Arthus-Bertrand (Earth from Above) and produced by award-winning director Luc Besson (Taken, Subway, The Big Blue, Nikita, The Fifth Element), with the support of François-Henri Pinault, CEO of PPR. The film's purpose is to help change the way people see the planet and their impact on it. It was shot in high definition in 54 countries and 120 locations over 217 days and the first-time ever all aerial filming style highlights the Earth's wonders as well as its wounds. Home is narrated in English by Glenn Close and in Spanish by Salma Hayek.
PPR's support of Home has enabled this film to be free of distribution rights and it will be shown on TV, in open-air theaters, on the Internet in partnership with Youtube and Google, in theaters worldwide at a reduced rate and on DVD. In the United States, it will be broadcast on June 5th at 9:00 pm ET/PT on the National Geographic Channel and will be shown at Boston's Institute of Contemporary Art and in New York City at Central Park At Cedar Hill. You can also catch it on YouTube. It well sell for $19.98 on DVD and fifteen percent of the studio's profits will go to Conservation International.
