GenerationX

Get Used to Shorter Spa Treatments (for Now)

Filed under: Spas

The stress of working and living under tough economic conditions is enough to trigger the urge for a trip to the spa. Unfortunately, there just isn't enough cash around to lay out for that perfect facial or relaxing massage. Rather than give up, however, most Americans are compromising. Shorter treatments are becoming more common, as many realize that something is better than nothing.

In June this year, the International SPA Association found that treatments lasting 30 minutes or less grew in popularity. Forty-six percent of the ISPA's 3,200 members reported an increase in these shorter services ... and close to have saw the amount spent per visit fall year-over-year.

Interestingly, there is a changing of the guard afoot among spa visitors. In the past, Baby Boomers were the most frequent spa-goers, but Generations X and Y are starting to see the benefits of relaxation, according to a study by SpaFinder. For many spas, this may require a change in design and treatment menus, as younger guests may not be soothed in the same ways their parents were.

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Tags: aging, anti aging, AntiAging, baby boomers, BabyBoomers, facial, gen x, gen xers, gen y, generation x, generation y, GenerationX, GenerationY, GenX, GenXers, GenY, massage, resort, resorts, spa, spa retreat, spa treatments, SpaRetreat, spas, SpaTreatments

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Charitable Giving's Big Spenders: Generation X

by Tracy Chait (RSS feed) —

Filed under: Charity, Big Givers

A recent survey concluded that, among millionaires, GenX'ers aged 28 to 42 gave twice as much to charity as their parents last year. The survey found that, on average, members of Generation X donated $20,000 each to charity, while Baby Boomers donated closer to $10,000 per person. The younger generation was also more likely to make donations during their lifetimes, donate globally and choose foundations that would focus on family-related goals. Not surprisingly, they were also found to be more likely to make financial contributions online.

[Thanks, Ben!]

Tags: baby boomers, BabyBoomers, charity, gen x, generation x, GenerationX, GenX, philanthropy, private wealth, PrivateWealth

"Young Affluents" Are The Future Of The Luxury Market

by Rigel Celeste (RSS feed) —

All industries must grow and evolve with the times, and the luxury market is no different. Used to catering to the "Baby Boomers," the luxury market is slowly (but surely) feeling a shift towards the younger generations, or the "Young Affluents." Referring to those age 40 years old and younger, the "Young Affluents" group includes Generation X and the Millennial generation, and they both have much different spending habits than their parents and grandparents.

Even though some adjustments will need to be made regarding different tastes and attitudes, the industry is hardly upset by this developing trend. With a "want-it-all" attitude the Young Affluents spent an average of 32% more than the Baby Boomers last year, and there is no sign they plan on slowing down.

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Tags: baby boomer, baby boomers, BabyBoomer, BabyBoomers, generation, generation x, generations, GenerationX, luxury, luxury market, LuxuryMarket, millennial, young affluents, YoungAffluents