Get Used to Shorter Spa Treatments (for Now)
Filed under: Spas
The stress of working and living under tough economic conditions is enough to trigger the urge for a trip to the spa. Unfortunately, there just isn't enough cash around to lay out for that perfect facial or relaxing massage. Rather than give up, however, most Americans are compromising. Shorter treatments are becoming more common, as many realize that something is better than nothing.
In June this year, the International SPA Association found that treatments lasting 30 minutes or less grew in popularity. Forty-six percent of the ISPA's 3,200 members reported an increase in these shorter services ... and close to have saw the amount spent per visit fall year-over-year.
Interestingly, there is a changing of the guard afoot among spa visitors. In the past, Baby Boomers were the most frequent spa-goers, but Generations X and Y are starting to see the benefits of relaxation, according to a study by SpaFinder. For many spas, this may require a change in design and treatment menus, as younger guests may not be soothed in the same ways their parents were.
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All industries must grow and evolve with the times, and the luxury market is no different. Used to catering to the "Baby Boomers," the luxury market is slowly (but surely) feeling a shift towards the younger generations, or the 
