Generation Y

BMW Promises More Hybrids, Compares Itself to Chanel

BMW is out to prove that Ultimate Driving Machines can also be Efficient Driving Machines. The famed German automaker is already dabbling in hybrid technology with models such as the X6 and large, range-topping 7 Series, but soon the marque will expand the fuel-saving technology to its mainstream 5 Series and even 3 Series models.

Speaking at the automaker's normally scheduled annual meeting, Chairman Dr. Norbert Reithofer said that the upcoming 5 Series ActiveHybrid will go into production in 2011. This application should pair a larger 40-kilowatt electric motor to the mild hybrid system currently used in the 7 Series, and it will reportedly be capable of powering itself using electricity only. Closely following the 5 Series is likely to be a hybrid version of the next-generation 3 Series.

Interestingly, Reithofer also pointed out that BMW is poised for future success as it is apparently very highly thought of by the younger generation.

BMW is the most prestigious brand among Generation Y. Generation Y refers to the young people born between the late 1970s and the year 1994 in the U.S. This consumer group has an annual spending capacity of 200 billion dollars – and the most prestigious brands to this young generation are BMW and Chanel.

You can find the rest of Reithofer's speech after the break.

[Source: BMW]

Tags: 3 series, 3 Series Hybrid, 5 series, 5 series activehybrid, 5 series hybrid, bmw, BMW 3 Series, bmw 3 series hybrid, bmw 3-series, BMW 5 series, bmw 5 series activehybrid, bmw 5 series hybrid, BMW 5-series, Generation Y

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Get Used to Shorter Spa Treatments (for Now)

by Tom Johansmeyer (RSS feed) —

Filed under: Spas

The stress of working and living under tough economic conditions is enough to trigger the urge for a trip to the spa. Unfortunately, there just isn't enough cash around to lay out for that perfect facial or relaxing massage. Rather than give up, however, most Americans are compromising. Shorter treatments are becoming more common, as many realize that something is better than nothing.

In June this year, the International SPA Association found that treatments lasting 30 minutes or less grew in popularity. Forty-six percent of the ISPA's 3,200 members reported an increase in these shorter services ... and close to have saw the amount spent per visit fall year-over-year.

Interestingly, there is a changing of the guard afoot among spa visitors. In the past, Baby Boomers were the most frequent spa-goers, but Generations X and Y are starting to see the benefits of relaxation, according to a study by SpaFinder. For many spas, this may require a change in design and treatment menus, as younger guests may not be soothed in the same ways their parents were.

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Tags: aging, anti aging, AntiAging, baby boomers, BabyBoomers, facial, gen x, gen xers, gen y, generation x, generation y, GenerationX, GenerationY, GenX, GenXers, GenY, massage, resort, resorts, spa, spa retreat, spa treatments, SpaRetreat, spas, SpaTreatments

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Generation Y's Hunger For Luxury Cars

by Rigel Celeste (RSS feed) —

Filed under: Luxury Cars & Autos

Generation Y is commonly touted as the generation of entitlement and immediate gratification, and although some might argue it seems luxury car sales and statistics are backing up the "I want it now" trend of young people. BMW's M3, for example, is a car that starts at $54,000, and although that price tag would normally mean an older and wealthier demographic its most popular buyer is in their mid-20s. It seems the young people of today not only want high-end luxury cars but they're stretching themselves and scrimping in other places to have them. Brands across the board are noticing the trend, which in today's economy is a little surprising (and scary!).

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Tags: Generation Y, GenerationY, luxury auto, luxury automobile, luxury car, luxury cars, LuxuryAuto, LuxuryAutomobile, LuxuryCar, LuxuryCars, Y