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Filed under: Cosmetics and Fragrance, Men's Style, Video
Famed French fashion and luxury goods house Chanel has brought on legendary director Martin Scorsese to help promote its new men's fragrance, Bleu de Chanel. Scorcese has made a sexy new commercial for the scent starring actor Gaspard Ulliel with a soundtrack by the Rolling Stones, firmly positioning it as a cologne for the young, cool, rich and beautiful – or those who think all that can be found in a perfume bottle in any case. Marked by notes of citrus, vetiver, pink pepper, grapefruit, dry cedar, labdanum, frankincense, ginger and sandalwood, Chanel says Bleu "embodies that greatness of a man when he chooses to be free". To be specific, it smells "enigmatically seductive", reeking of "bold masculinity" and an "untameable, rebellious spirit." The collaboration follows other high-profile director–fashion label matchups, including David Lynch for Dior, Frank Miller for Gucci and Zoe Cassavetes for Louis Vuitton.
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