FrederiqueConstant

Frederique Constant Junior Watches: Finally, Someone Has Thought Of The Children

With a relatively smooth and easy to navigate website along with a clear hole in the market, Frederique Constant has released a new product along with a mini-website aimed at the marketing for entry-level luxury watches for boys. This is their answer to the most common of questions, "What watch should I get little Ben for his Bar Mitzvah?"

It's true that the vast majority of people wishing to get watches for 12-16 boys don't have a lot of ready answers from a marketing perspective. It can be a daunting question, and price will always be an issue when looking at a "nice watch." Plus, men and women who enjoy luxury watches often are interested in getting the young people in their lives acquainted with their passions - a Japanese quartz movement based watch is not a bad idea, but does not have the same effect as a genuine mechanical Swiss watch when it comes to engendering a new hobby. There is also the "father son" aspect of having an interest in watches. As such, Frederique Constant will begin a new advertising campaign with this theme in mind.

While these new Frederique Constant Junior watches don't inherently have anything unique about them, they are all about "packaging." A one stop shop for that sentimental timepiece gift awaits at Frederique Constant Junior website. A novice or child themselves can easily navigate the site and quickly use the selector to pick something out. At laugh there is one main watch type that comes with three complication varieties. In addition to the current automatic mechanical watches, the Junior line will be offered with quartz movements soon. The three pictured watches are a three-hand with date, chronograph, and day-date model. The cases are in steel and 38mm wide with either silver or black tones dials, and sapphire crystals. There are several leather strap color options available, as well as a metal bracelet option. The site automatically features the ability to engrave the back of the watches (that also have a small viewing window into the movement).

From a marketing perspective the move is very clever by Frederique Constant, and I like how the product is shown and presented. It will be an easy choice for the many people who feel intimidated by the task of finding a nice reasonably priced watch for a young teenage boy. However, the watches are really not inherently unique (even within Frederique Constant's own line) and there are plenty of other offerings at this watch size and price range if you aren't feeling fabulous about this typical type of Frederique Constant style. Prices are around 550 euros.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Gallery: Frederique Constant Junior Watches

Tags: father son, FatherSon, Frederique Constant, FrederiqueConstant, Junior, teenager, watch, youth

Frederique Constant Love Heart Beat Watch For Valentine's Day

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

It is now February, with Valentine's Day approaching post haste. If you are a man like me, you are trying to think of the easiest way to 'deal' with the annual obligation. If you are a woman, you might conversely be eagerly awaiting this year's bounty. Therefore, from now until Valentine's Day you'll be seeing items here that satisfy both of these positions.

Here is the Love Heart Beat watch by Swiss maker Frederique Constant. The Heart Beat collection is a mechanical watch line known for its open view to the watch's escapement, complete with perlage decoration. In this watch the FC 310 calibre movement window is contained within the "O" of "Love." While it might be hard to tell, the dial has guilloche engraving with heart shapes to amplify the theme. The bezel of the steel or rose gold plated case has 64 diamonds set for a dashing look, while diamonds further make up several of the hour markers on the face. A satin strap completes a nice, and surprisingly affordable watch perfect for Valentine's Day, or other heartfelt occasions.

Ariel Adams publishes the watch review site aBlogtoRead.com.

Tags: frederique constant, FrederiqueConstant, gift, heart beat, HeartBeat, love, timepiece, valentines day, ValentinesDay, watch

The Austin-Healey Watch by Frederique Constant

by Jared Paul Stern (RSS feed) —

Filed under: Timepieces / Watches, Luxury Cars & Autos

Swiss watchmaker Frederique Constant is celebrating its longstanding sponsorship of events for enthusiasts of Austin-Healey sportscars with a new limited edition timepiece inspired by the classic British marque.

The Austin-Healey automatic watch (right) has a two-way winding system activated by movements of the wrist. The turning rotor is visible through the sapphire glass on the back of the watch, which comes on a hand-stitched leather racing strap. A high quality miniature Austin-Healey car in a luxurious wooden box will accompany each $1,795 timepiece.

"Our Healey sponsorship is a celebration of the appealing classical design and excellent engine performance of Austin Healey cars," says Frederique Constant Geneva CEO Peter Stas. "These are the same core values we emphasize at Frederique Constant."

Gallery: Healey by Constant