Fortnum and Mason

The Classicist: Is the Royal Warrant Losing Its Lustre?

A recent decision by two venerable British brands to drop the Royal Warrants from their packaging has occasioned some hand-wringing in the UK over whether the much-coveted distinction has lost its lustre. The Classicist calls it a tempest in a Royal Doulton teacup; read on to find out why. Only three royals are entitled to grant warrants – the Queen of England, the Duke of Edinburgh and the Prince of Wales – to firms who supply their royal requisites for at least five years, though most warrant holders have ties to Britain's royal family dating back several decades or more. Of course, Prince William will one day be granting his own.

Holders of the Royal Warrant include many of our favorite luxury brands – Asprey, Aston Martin, Bentley, Barbour, Burberry, Fortnum & Mason, Gieves & Hawkes, Holland & Holland, Hunter Boots, Jaguar, John Lobb, Johnnie Walker, Land Rover, Laphroaig, Lock & Co., Swaine Adeney Brigg, Smythson, Tanqueray and Turnbull & Asser – along with a host of lesser names, such as After Eight mints and Jacob's Cream Crackers. It is the latter two that have now decided to do without their warrants – though no insult is intended to the royal family, as it was when former Harrods owner Mohamed al Fayed burned his last year. That coupled with the results of a new survey showing that only 13% of respondents thought that warrants make any difference have called their usefulness into question, the London Guardian reports.

However, "It's hard to say that interest in royal warrants is conclusively on the wane," Vicky Bullen, chief executive of Coley Porter Bell, tells the paper, "because there is no existing data with which to make a comparison. However, consumers' apparent indifference to the royal warrants has surprised us. We can only surmise there could be a number of factors at play." Said factors, Bullen says, include "that we live in a less deferential society in which the royal family enjoys less prestige and political support." That of course is not exactly new, though the upcoming Royal Wedding may give them a boost. [cont'd]

Gallery: Holders of the Royal Warrant

Tags: Asprey, Aston Martin, Barbour, Bentley, British royalty, Burberry, Fortnum and Mason, Harrods, Holland Holland, Hunter Boots, Jaguar, John Lobb, Johnnie Walker, Land Rover, luxury brands, Mohamed al Fayed, Prince of Wales, Prince William, Queen of England, royal family, Royal Warrant, Royal Wedding, royalty, Smythson, Swaine Adeney Brigg, Tanqueray, UK

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Cunard's New Queen Elizabeth to Have a Fortnum & Mason Onboard

by Jared Paul Stern (RSS feed) —

Filed under: Luxury Travel & Hotels, Yachts & Sailing, Luxury Shopping

Cunard's new Queen Elizabeth luxury liner (above), successor of the QE2, will have a branch of London's famed food emporium Fortnum & Mason, holder of a Royal Warrant, onboard when it sets sail in October. The move marks the first time ever in Fortnum & Mason's 300-year history that its luxurious products have been available to purchase at sea. The shipboard Fortnum's will join a host of other British brands setting up shop on the Queen Elizabeth, including men's style mecca Hackett of London, Scotland's famed Harris Tweed, fashion designer Anya Hindmarch and famed fragrance merchant Penhaligons. Several brands have also announced special items produced exclusively for the ship which will only be available onboard. The Queen Elizabeth can accommodate over 2,000 passengers in its luxe Art Deco-style interior.

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Tags: Anya Hindmarch, Art Deco, boutiques, cruise ship, Cunard, Fortnum and Mason, Fortnum Mason, Hackett, Harris Tweed, London, QE2, Royal Warrant, UK

The Chocolate Connoisseur

by Nicole Weston (RSS feed) —

Filed under: Dining

Chloé Doutre-Roussel was the chocolate-buyer for Fortnum and Mason for 3 years and has a broader and deeper understanding of the medium that almost anyone. She also knows how to find the best bars and appreciate them. Her book, The Chocolate Connoisseur, is meant to provide an introduction to the world of chocolates that includes stories, history and a guide to when, why and how to select and taste chocolates. There are only 1,500 of the limited edition version of the book, which comes with a box that includes 9 of the main chocolate bars refereed to in The Chocolate Connoisseur. Price: $95, but be warned that you may find yourself making significantly more expenditures on chocolate after finishing the book.