Forever21

The Downscaling of Ginza, The Changing Face Of Japanese Luxury

Tokyo's Ginza district has long been known as Japan's most fashionable shopping street but the street's changes reflecting the country's fluctuating economic picture. The Independent has an interesting piece on the street's shifting fortunes which have seen luxury brands moving out to make room for a new kind of retailer. In 2008 Louis Vuitton scrapped plans for a new Ginza flagship store. Last year, Versace pulled out of Japan altogether. But those store windows aren't staying vacant. Instead fast fashion stores like Uniqlo, Abercrombie & Fitch, H&M and Zara have moved in. The operators of Japan's Seibu department store announced that the store is closing but Forever 21 is moving in. Where there was once Gucci, now there is Gap.

Last year I wrote about the changing look of luxury in Japan. In the past years, logo-chasing was important to the Japanese shead-to-toe Louis Vuitton was seen as chic. Now many trendsetters favor a high-low approach, combining expensive pieces with more inexpensive items or pairing vintage finds with new pieces. The Ginza area still has enough fancy stores to attract tourists in search of a bit of glamour but with tourism down, focusing on more dependable, regular shoppers seems like a smart strategy.

Tags: fast fashion, FastFashion, forever 21, Forever21, ginza, gucci, hm, japan, louis vuitton, LouisVuitton, shopping, tokyo, zara

Fall Fashion Fabric-Obsesses to Distinguish Itself from Mass Market

by Tracy Chait (RSS feed) —

Filed under: Apparel

As the fashion world eagerly awaits New York Fashion Week in a matter of days, the clothes we're seeing now in stores and tempting ad campaigns are focused on rich fabric and unique detailing -- in many cases, hand-crafted lace made by Parisian artisans or breathable lace from Japan. The goal goes beyond creating one-of-a-kind pieces: designers are hoping to make it impossible for mass brands like H&M or TopShop to copy their work when the materials themselves are out of reach. Designers made use of age-old, labor-intensive techniques to distinguish themselves from the knockoffs, many of which appear on shelves before the originals are even produced.

And shoppers are responding to the shift, favoring an investment in iconic brands that are easily recognizable (think Prada florals, Dries van Noten marbelized prints) instead of the cookie cutter clothes glutting the market. Because as fun as the cheap thrills are, there's nothing so demoralizing to a fashionista as walking down the street and seeing a bratty thirteen year old wearing the identical hippie tunic from Forevs 21.

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Tags: dries van noten, DriesVanNoten, forever 21, Forever21, hm, lace, prada, topshop