FerrariStore

Ferrari Debuts new Digital/Analog Lap Time Chronograph

Filed under: Timepieces / Watches, Luxury Cars & Autos

Ferrari has more fans than it has customers, more people following its victorious racing program in Formula One – where it is, after all, still the defending championship team – than buying its six-figure exotic sportscars. So it only stands to reason that while the company teamed up with Officine Panerai for a line of timepieces for its exclusive cadre of supercar owners, Ferrari also offer something for the fans to wear on their wrists. To that end, the Maranello-based company, whose range of branded merchandise seems to grow with each passing day, has launched this more affordable Lap Time Chronograph.

The 44-milimeter PVD-coated stainless steel case houses an anadigit movement made by Isaswiss capable of displaying three different time zones and timing laps around the race track along with offering calendar and alarm functions. The strap echoes a racing tire and Prancing Horse emblems abound. The Ferrari Lap Time Chronograph will be available from the end of the month directly from the Ferrari Store online for a modest €245.83, or about $350 in American funds.

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Latest Ferrari Store Opens at Germany's Nurburgring

by Noah Joseph (RSS feed) —

Filed under: Apparel, Luxury Cars & Autos

Ferrari may have started out as a racing team, but today its operations are clearly divided into three areas: the Scuderia racing department, the road car division that makes those irresistible sportscars, and the merchandising operation that produces all those baseball caps and scarlet electronics that have grown to be so popular. And to sell them, Ferrari has a growing network of dedicated stores in locations around the world. During this past weekend's German Grand Prix, the team's drivers cut the ribbon on the company's latest retail location right on the site of the famed Nurburgring race track in Germany.

The store covers 240 square meters of space at the new track-side complex and includes retail space, a business conference room and lounge space overlooking the track, along with an actual F1 car on display in full view. It's one of 40 new locations which Ferrari is planning on opening over the next three years in Europe, America, the Middle East and Asia, but is the first location situated next to a racing track and the first in Germany.

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