FerrariFila

Designer Dreams Up Concept Fila Ferrari Shoes

Ferrari has made a killing off of its merchandising division. Between the sportscars and the t-shirts, the Maranello outfit makes enough to support its multi-million-dollar Formula One team – purported to have one of the biggest budgets in the hugely expensive pinnacle racing series – without requiring parent company Fiat to contribute one thin dime. Dany Bahar, the man largely responsible for the company's branding efforts after having done the same for beverage giant Red Bull, is now rumored to be moving to arch-rival Lotus to become its new CEO.

A few years back, Bahar brokered a deal with Puma to supply the team and company with branded sportswear. But before that it was the purview of Italian sportswear company Fila. Oregon-based designer Olivier Henrichot designed a whole range of conceptual shoes for both Ferrari and its two-wheel counterpart Ducati. When Ferrari names a replacement for Bahar, he might want to take a look at these. And so can you in the image gallery below.

Gallery: Ferrari and Ducati Fila shoe concepts by Olivier Henrichot