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Ferdinand Piech

VW Closing Purchase of Porsche. Still Eyeing Alfa-Romeo

Filed under: Luxury Cars & Autos

porscheGerman automaker Volkswagen this week is expected to complete its long-planned $4.5 billion acquisition of luxury sports car maker Porsche. When the ink is dry, it will formally add Porsche to a brand stable that includes Audi, Bentley, Lamborghini and Bugatti, as well as mass-market brands Volkswagen, Skoda and Seat.

And VW AG supervisory board chairman, billionaire Ferdinand Piech (grandson of Porsche founder Ferdinand Porsche) isn't through trying to add premium and luxury brands. At the Geneva Motor Show this week Piech reiterated his interest in acquiring Italian brand Alfa Romeo, owned by Fiat, despite public statements by Fiat CEO Sergio Marchionne that the marque is not for sale.

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