Ferdinand Alexander Porsche

The Classicist: Made in the Shade - Porsche Design Heritage Collection

Filed under: Luxury Cars & Autos, Men's Style, The Classicist, Architecture & Design

Unlike some collections whose famous names reflect only lucrative licensing deals, products bearing the Porsche Design label have a pedigree that's strongly linked to the famed sports car marque. The Porsche Design Studio was established in 1972 by Professor Ferdinand Alexander Porsche, designer of the iconic Porsche 911 and grandson of the founder of the world-renowned German automaker. Since then Porsche Design has become synonymous with innovative luxury products boasting immaculate craftsmanship, state of the art technology and the absolute highest quality materials, all adhering to the same clear functionality of form. While the product line ranges from cell phones to superyachts these days, sunglasses, one of the first items produced and one with the strongest ties to driving, remain the most appealing.

During the '70s and '80s the coveted sunglasses were the shades of choice for the rich and famous who prized elegant, sporty style. Now Porsche Design Eyewear has come out with a new "Heritage Collection" of aviators celebrating this colorful history. Often copied by others, they remind us that the originals haven't been bettered. The new collection is not just a re-issue of the most notable sunglass designs however, but also an update for the 21st century. Iconic styles that went out of production years ago are back with major upgrades in materials with super lightweight, anti-corrosive titanium frames and lightweight shatter-proof polycarbonate lenses with a multi-layered premium anti-reflective coating. Priced from $250–$409, there are four classic styles in the collection in various color combinations, all variations on the iconic aviator shape and all now available from haute online eyewear boutique Eyegoodies.

Gallery: Porsche Design Heritage Collection