FeedingAmerica

Wal-Mart to Donate 90 Million Lbs. of Fresh Food, Freezers Too.

In an effort to give back in troubled times, Wal-Mart has just announced it will donate 90 million pounds of fresh food to America's biggest anti-hunger org, Feeding America.

The company won't seek a tax deduction for the gift and intends to increase its annual giving to 3 billion pounds of food over the next few years.

Their donation this year is the equivalent of 70 million meals, at a time when food banks have reported a 20% increase in demand.

And Wal-Mart isn't just providing food. Because it's donated protein and produce, unlike the canned goods and bags of rice you expect at the local food bank, Wal-Mart has also donated $2.5 million to buy freezer trucks and help prepare for new food storage challenges.

It's a nice start to the season of giving.

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Tags: big givers, BigGivers, feeding america, FeedingAmerica, hunger, walmart

V8 Make Every Serving Count, Charity of the Day

by Laura Malesich (RSS feed) —

Filed under: Charity of the Day

The other day I saw Nick Lachey on TV promoting his recent support of V8's new charitable program, Make Every Serving Count, that donates to Feeding America (which was formally known as America's Second Harvest). His involvement in this worthy campaign certainly gives it some celebrity-level press which never hurts. Truthfully, I am really surprised this partnership didn't happen before with the need to feed so many Americans who are experiencing tough times and the human need for vegetables in order to lead healthier lives.

It's easy to be involved -- just purchase any V8 products which will support the company's $1 million pledge. Plus, you can donate directly online -- a mere $25 donation can provide either 850 servings of vegetables, 98 meals for a family of four, or nineteen weeks worth of food per person. Of course donating non-perishable items to local foodbanks is always a great way to lend a hand.

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Tags: feeding america, FeedingAmerica, make every serving count, MakeEveryServingCount, nick lachey, NickLachey, v8, v8 juice, V8Juice