Fashion hotels

Missoni Moves Into the Hotel Business

Filed under: Apparel, Luxury Travel & Hotels, Real Estate Developments

On the heels of Versace's newest palazzo project, fellow Italian fashion house Missoni is getting into the hotel act as well. The company, famed for its signature zigzag-striped knitwear (as modeled here by Kate Moss), is partnering with the Rezidor Hotel Group, owners of the Park Inn, Regent and Radisson SAS brands, on the project.

According to Rezidor, the 5-star Hotel Missoni will embody "a strong interest in design, an appreciation of detail, an understanding of food and wine, a belief in authenticity, a cognizance of culture from a contemporary point of view, and a strong and equitable set of social values." The first two branches are planned for Edinburgh in Scotland and Kuwait City, slated for opening in 2009.

Missoni creative director Rosita Missoni will spearhead the project in conjunction with fashionable Milan-based designers Matteo Thun & Partners. Thun has spec'd out a black, white and silver color scheme for the 129-room Edinburgh hotel, which is more business oriented, and "saturated" colors for the Kuwait City branch, which will be more leisure oriented. See the renderings below.

Gallery: Hotel Missoni