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Danish Luxury Label Noir to Open 1st Store in Dubai

Filed under: Apparel

In the latest addition to Dubai's burgeoning fashion scene, hip Danish eco-luxury label Noir plans to open its very first standalone store there rather than Denmark, Paris, London or New York.

Founded in 2005 by designer Peter Ingwersen with the intention of creating "meaningfulness in the luxury segment," the line focuses on ethical, environmentally friendly sources for its materials and supports ecologically sound principles and developing nations.

Ingwersen has also produced a collection of organic cottons in Uganda, and recently announced plans for a diffusion line. "We decided to go international with the first [store]," Ingwersen told WWD about debuting in Dubai. "It's brand heaven there."

As we reported previously, Donatella Versace and Karl Lagerfeld are among the designers with Dubai projects up their sleeves.

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