Filed under: Jewelry
The ad campaign will tout the idea that the only thing stronger than a diamond is love itself. Television ads are set to begin on November 16 and there will be print ads and a web campaign. Various retailers including Sam's Club, Zale, Macy's, J.C. Penney, Ben Bridge and tohers have signed up to be part of the program and sell the jewelry. The pieces are now available on the J.R. Dunn website where the ring shown at right, a 14K yellow gold ring with a .5 carat center stone (color grade-- H-I, clarity--I1) sells for $1.820.
De Beers is bullish on the concept. They say that in a survey of American consumers, 61 percent of females and 58 percent of males expressed interest in acquiring an Everlon piece. I'm ambivalent about the potential popularity of the design so I decided to conduct my own survey. Vote below on what you think of the concept or let me know in the comments.
|Love it||365 (50.5%)|
|Not A Fan||133 (18.4%)|