Esteli

I Smell a Dirty Rat: Drew Estate Talks about Its Rarest Cigar

Filed under: Cigars

You probably won't find the "Dirty Rat" on the shelves of your local cigar shop. The rare corona-sized stick is too expensive to manufacture for mass distribution, so it's rolled in small quantities for the Drew Estate staff and is shared with friends and at cigar events. The unique cigar is worth a smoke if you can get your hands on it. It's smooth and flavorful with a solid construction and a great draw.

Cut and light a Dirty Rat, and you'll certainly be the envy of the cigar shop.

Gallery: Dirty Rat Cigar Event: Drew Estate and De La Concha

Marvin Samel of Drew Estate and Ron Melendi of De La Concha

Marvin Samel of Drew Estate Smoking a Dirty Rat

[Photos by Steve Zak]

Disclosure: I was invited to cover this event for Cigar Reader by De La Concha, and wasn't charged anything. It was free for all invited. Each guest received a Dirty Rat cigar, a few slices of pizza (or more, depending on hunger)and some cognac.

Tags: cigar, cigar lounge, cigar shop, cigars, CigarShop, corona, drew estate, esteli, nicaragua

Cigar History: The Evolution of Drew Estate

by Tom Johansmeyer (RSS feed) —

Filed under: Cigars

Have you ever wondered how the Acid and Liga Privada cigars came to be? I had the opportunity to sit with Marvin Samel a few weeks ago, and he explained how a company that started as a pushcart in the World Trade Center mall became one of the largest in the cigar industry.

What started with outsourcing to La Rosa, a small rolling shop in Manhattan, and single-stick sales underground downtown has grown into an international force, with large factory (and small tourist) operation in Esteli, Nicaragua, cigars in humidors across the country and committed customers eager for anything from coffee infusion to the more traditional Liga cigars. It's been a wild ride, according to Marvin, but the future definitely looks bright.

Drew Estate will be in New York on June 24, 2010 for a cigar dinner. Smoke a "Dirty Rat" cigar, and learn more about this unique Nicaraguan-and-America success story.

Gallery: Drew Estate Cigar Factory

Cigar Safari: the resort section of Drew Estate

Disclosure: I was invited to cover this event for Cigar Reader by De La Concha, and wasn't charged anything. It was free for all invited. Each guest received a Dirty Rat cigar, a few slices of pizza (or more, depending on hunger)and some cognac.

Tags: cigar, cigars, drew estate, esteli, manhattan, new york, new york city, nicaragua, NicaraguanCigars

The Drew Estate Cigar Factory

by Tom Johansmeyer (RSS feed) —

Filed under: Cigars, Luxury Travel & Hotels, Video

Drew Estate stands out in Esteli, Nicaragua. Eschewing many of the traditional aspects of manufacturing hand-rolled cigars that you'll find in Pepin Garcia's factory, it has a more American flair, with the conversion of construction and marketing at every point in the process. Born of the minds of two Long Islanders, Drew Estate has grown into a substantial cigar manufacturing operation with an incredibly wide range of cigars and its own collection of secrets.

On my recent cigar trip to Nicaragua, I hadn't expected to visit Drew Estate. Hell, I'd never heard of it. I knew a few of the brands it produces but never related them back to Drew, simply because they aren't cigars that I smoke. Most of what comes out of Drew Estate is infused, with Acid cigars the most prominent. I don't look down my nose at those who smoke infused (hey, the point is to enjoy whichever cigar you choose), but I simply don't lean that way. Nonetheless, I was excited to see the factory, if only to deepen the experience.

I'm glad I did.

In addition to seeing an impressive cigar operation and learning of a fun travel alternative, I discovered that Drew Estate is also moving into the traditional cigar market, and its fairly new T9 and T52 cigars are certainly worth more than a few puffs. What's really staggering, though, is the planning and execution that goes into running a segmented operation that draws hard lines between the infused and traditional products.

Gallery: Drew Estate Cigar Factory

Tags: cigar, cigar factory tour, cigar lounge, cigars, drew estate, drew estates, esteli, nicaragua, NicaraguanCigars

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Smoking My Father: Pepin Garcia's Cigars from Seed to Ash

by Tom Johansmeyer (RSS feed) —

Filed under: Cigars, Luxury Travel & Hotels, Video

Even with a full, detailed tour of everything from leaf to ash, much of what occurs in Jose "Pepin" Garcia's My Father Cigars operation will remain a mystery. Of course, you'll never master the details involved in farming the tobacco (unless you're in that business already) ... and have a willingness to guide oxen through the fields in lieu of heavy machinery. As you walk through nearly every building in every room in the factory, you will still be constrained by the act that key details are hidden, even if in plain sight. Watch every step in the process used to manufacture My Father, 601, Tatuaje and several other cigar lines, and you'll never have a chance to appreciate the operation as a whole ... and there's a good reason for this.

The creation of any premium cigar always involves a dose of "secret sauce," and Pepin's business is no different. From the farm to the factory, only four people in My Father Cigars know exactly what goes into each stick. Trade secrets are portable, and this knowledge is maintained only by those who have both proven themselves worthy and have a clear business need for the information.

Yet, even if you won't be able to replicate in your basement what Pepin has created, it's still a fascinating process to watch. From La Finca Estrella to the nearby factory and out the door, Pepin's cigar business is a local affair, involving mostly the staff from Esteli, Nicaragua.

Gallery: Cigar Rolling at My Father Cigars, Pepin Garcia's Factory

Welcome to the new My Father Cigars Factory in Esteli, Nicaragua

Cigar Manufacturing Operation at My Father Cigars in Nicaragua

Tags: cigar, cigar manufacturing, cigars, esteli, my fathers cigars, nicaragua, NicaraguanCigars, pepin garcia, tatuaje, tatuajes

Continue reading “Smoking My Father: Pepin Garcia's Cigars from Seed to Ash”

Five Reasons to Visit a Cigar Factory

by Tom Johansmeyer (RSS feed) —

Filed under: Cigars, Luxury Travel & Hotels, Video

My visit to Pepin Garcia's My Father Cigars factory was an eye-opening experience. I'd had no idea just how much work goes into manufacturing a cigar. My trip wasn't thrust of a media relationship or any other connection: cigar companies want their customers to visit. And these days, it's easier than ever to do so. Cigar trips are becoming increasingly common. Rocky Patel and Camacho, among others, have been hosting groups for a while, and the trend is gaining momentum. I was able to see Pepin's team in action because of a trip arranged by De La Concha and Uptown Cigar. If you're looking to take advantage of a cigar trip, talk to the manager of your local shop.

Why would you want to visit a cigar factory? If you enjoy cigars, your mind is probably flooded with reasons – curiosity alone is sufficient motivation. You'll see the entire process, which is eye-opening, and you'll get a feel for how each step affects your smoking experience.

Here a five reasons to take a cigar tour:

Gallery: Cigar Rolling at My Father Cigars, Pepin Garcia's Factory

Tags: cigar, cigar lounge, cigar shop, CigarLounge, cigars, CigarShop, esteli, farm, nicaragua, NicaraguanCigars, travel

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Drew Estate: A Cigar Company's Take on Corporate Social Responsibility

by Tom Johansmeyer (RSS feed) —

Filed under: Cigars, Art, Charity

When you think about corporate social responsibility – i.e., good corporate citizenship – the cigar industry probably isn't the first that comes to mind. The cigar business is small and only appeals to a handful of customers. Though I've been a cigar smoker for close to 15 years and was a consumer business strategist for a major consulting firm, I'd never thought about the possibility of corporate social responsibility in the cigar world – it jest never occurred to me.

While I was walking the Drew Estate factory in Esteli, Nicaragua, though, I began to hear the cues that signal an effort to be a valuable member of the community. The company – which produces the Acid and Java cigar lines, along with newer products such as the T9 and T52 – pays twice the region's prevailing wage for its positions. There are healthcare facilities on the premises. Wood for cigar boxes comes only from approved sources with environmentally friendly practices, and the company makes it a point to hire people with disabilities.

Jonathan Drew, one of the company's owners, spoke with me at length about Drew Estate's commitment to the surrounding community, which involves several measures intended to benefit not just the factory's employees but the people of Esteli.

While the holiday celebrations that involve the entire neighborhood, healthcare for employees and pregnancy leave are prominent aspects of Drew's informal philosophy of corporate social responsibility, I was struck by two rather unusual aspects: food and art.

Gallery: Drew Estate Cigar Factory

Tags: acid, cigar, cigars, Corporate Social Responsibility, CorporateSocialResponsibility, drew estate, DrewEstate, esteli, healtcare, nicaragua, NicaraguanCigars

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A New Appreciation for the Art of Cigar Rolling

by Tom Johansmeyer (RSS feed) —

Filed under: Cigars, Video

Until last week, the closest I'd been to the cigar rolling process was to see on-site demonstrations at cigar shops. Even then, I understood that it wasn't easy, and that the speed with which the rollers worked was the result of years invested in their chosen career. My appreciation for this activity multiplied, however, when I stepped onto the rolling floor at Pepin Garcia's My Father Cigars factory in Esteli, Nicaragua and saw what felt like endless rows of cigar rollers, each taking a specific piece of the process: filler and binder, wrapper and cap. They worked quickly and quietly, each completing hundreds of cigars a day.

To see the operation at work was impressive, but to feel it was totally different. Even trying something as seemingly simple as wrapping and capping a cigar, I learned just how much craftsmanship goes into what we cut, light and smoke.

The leaf for the wrapper is delicate. Every cigar smoker knows this, but when it's waiting to be wound around the binder, the tobacco feels downright flimsy. I worried, appropriately, that the slightest stupid move would tear it and force me to start over. As I sat in the seat belonging to Jaime Garcia, Pepin's son, to roll a cigar, I was a little nervous. So many people around me were making it look so easy, and I knew that the reality, for me at least, would be far different.

Gallery: Cigar Rolling at My Father Cigars, Pepin Garcia's Factory