Douglas Keeves

Aspen Fashion Week: Combining Play With Philanthropy

An important part of Aspen's cachet lies in its relative isolation combined with its great wealth. This unusual combination is part of its history. It was in 1879 when a few pioneers crossed the Continental Divide, and discovered a Ute hunting area, a valley sheltered on three sides by mountain ranges, rich with game, and fresh water. Also, they discovered, a great abundance of silver. So even then, the possibility of wealth, combined with isolation equaled a kind of intrigue, and helped define Aspen as it was then and, to some degree, Aspen as it is now.

These days, Aspen is defined not by the possibility of wealth, but by the reality of it: the most billionaires per capita in a small town, again a town consistently on the most-expensive-places-to-live lists, a town with a sustained and sustainable luxury energy. This energy is defined by partly by the enjoyment of high altitude sports and cultural events, but it is also defined by a great amount of philanthropy, as are many areas in this country blessed with great wealth. Along with Ralph Lauren, Dior, Prada, Bulgari,Gucci, Fendi, and all other luxury boutique emporia, is The Aspen Institute, The Sports Philanthropy Project, The Aspen Foundation, The Aspen Community Foundation, to name just a few. And this is a small town – about 6000 people, about 3.5 square miles long. The most recent coming together of wealth, philanthropy and enjoyment was Aspen Fashion Week held from March 14 to March 19, 2010. It was a destination fashion event designed to showcase and market the winter resort, ski and tech outerwear both at home and slope side.

"The second Aspen Fashion Week quickly developed into a must on the fashion and entertainment calendar," said Lisa Johnson founder of AFW. "Aspen is prime for an event of this caliber; combining world class designers, young designers and brands with unique art programs, film screenings, and great music."

Gallery: Aspen Fashion Week