Dolce Vita

This week legendary Italian eyewear brand Persol, a bastion of Dolce Vita style, is debuting its iconic INCOGNITO design exhibition in the U.S. at the Whitney Museum of American Art in New York. The invitation-only opening night celebration will feature a performance by Lou Reed.

Running from June 24 - 28, INCOGNITO by Persol is an interactive exhibition that was designed to "bring to life the emotions and richness" of a heritage born nearly 90 years ago in Turin, Italy and which today remains an icon of Italian design and craftsmanship.

Persol made its big screen debut in 1961 worn by Marcello Mastroianni in Divorce Italian Style, and its U.S. film debut in 1968 worn by Steve McQueen in The Thomas Crown Affair (right). Two of the most stylish stars in the history of cinema, they catapulted the brand onto the international scene.

Other stars who have worn Persols over the years include Jack Nicholson, Richard Gere, Paul Newman, Roberto Rossellini, Cindy Crawford, Nicolas Cage, Pierce Brosnan, Brad Pitt, Angelina Jolie, Christian Slater, Catherine Zeta-Jones, Heath Ledger, Al Pacino, George Clooney, Adrien Brody and Daniel Craig, who sported two different styles in Casino Royale.

The tradition, quality, style and design that drive Persol's brand philosophy are embodied in the INCOGNITO exhibition, which involves all the senses. Along a path of images, sounds, colors, and technology, visitors can experience the world of Persol: the quality of the workmanship and materials, the uniqueness of design in the products and collections, the technological evolution and Persol's exclusive patents, as well as the magic and allure of the silver screen idols who made them famous.

Classic Italian scooter maker Vespa just unveiled its newest and most powerful model at the New York Motorcycle Show. The sporty GTS 300 Super (above) can hit speeds of up to 80 mph, and gets about 70 miles to the gallon. Available in either black or white, the new Vespa (which means "wasp" in Italian) will sell for $6,199 beginning in March. Along with a souped-up engine and extra large wheels, the GTS 300 Super features sporty touches like a side grill on the rear engine panel, a red spring on the front shock, two-tone alloy rims, a black-rimmed headlight and chrome air intake. Vespa, founded in 1946, has featured in many stylish films from Roman Holiday and La Dolce Vita to Quadrophenia.

Renowned French champagne house Veuve Clicquot has teamed up with luxury Italian motoryacht maker Riva to produce an amazing new Grande Dame Cruise Collection of coolers and accessories for discerning yachtsmen. It's nothing short of a match made in style heaven of two very chic European marques. The top offering from the collaboration is an $80,000 made-to-order cruising trunk that resembles a small boat in itself and harks back to the golden age of traveling in style which we reminisced about recently. For something done on such a grand scale it's rather refined, a luxurious design without resorting to odious "bling" to attract those with more money than sense.

The trunk comes packed with four bottles (1988) and two magnums (1998) of Clicquot's coveted La Grande Dame champagne, six Riedel crystal champagne flutes and elegant table settings for six people. A smaller limited edition Cruiser Bag comes with a single bottle of Grande Dame and two flutes for more intimate occasions, and a matching ice bucket is crafted with marine flair to spare. All pieces feature the same lacquer work, mahogany inlay, chrome detailing and leather trim found on Riva's beautiful boats.

Riva, which dates from the 1800s, is an icon of the Italian Riviera's Dolce Vita style. The company first captured the attention of movie stars and the international jet set in the '50s. Its classic wooden craft, which inspired the Cruise Collection, have been owned by the likes of Brigitte Bardot, Richard Burton, Sophia Loren, Aristotle Onassis and Prince Ranier of Monaco. Their yachts, including more modern designs, can be seen at the chic European seaside resorts where the bon ton gather, and they have their own line of elegant nautical-inspired clothing as well.