Filed under: Luxury Travel & Hotels
Real del Mar Residence, Exclusive Resorts
Members of Exclusive Resorts, the world's largest destination club, have long enjoyed a substantial list of white glove services over the years as part of their membership. With the holidays coming closer, Exclusive Resorts is rewarding new members who join before December 15, 2010 with even more services -- by giving them a $10,000 gift card to be used for private chefs, spa treatments, customized excursions, tee times, and more.
This offer is one that might tempt Ultimate Escapes members, as their club bankrupted in September. I have written about this bankruptcy on Luxist before. The members of this club, around 1400, have since received many offers from Demeure, Duo byQuintess and others. Though the $10,000 Exclusive Resorts offer is not specific to Ultimate Escapes members, it may provide more incentive for those who are not yet committed to any club or Villa rental service, and who still are searching for a destination club to join. Since their inception, Exclusive Resorts has maintained a membership satisfaction score in excess of 90% every year, demonstrating the care taken with each member.
Also, despite the poor state of the economy, Exclusive Resorts exceeded many of their goals for 2010, in terms of new membership sales. When the year began, Chairman Steve Case appeared on CNBC and said that a "decent" year was expected for the club. Since then, Exclusive Resorts has sold well over 150 new memberships YTD, with over 100 upgrades from current members. They have also executed their 100,000th vacation this year.
From the business side of the equation, Exclusive Resorts has also spent much of 2010 on reducing costs, an initiative that has them at or under budget for all major cost categories. Last December, Exclusive Resorts finished 2009 with their best sales month of the year. With this intriguing $10,000 incentive, 2010 may be just as lucrative.
Luxist is grateful to Destination Club News for referring this story to us.