DesignerPerfume

John Galliano's Debut Fragrance

British designer John Galliano is introducing his debut scent some 20 years after launching his fashion brand. "We had about 360 tests -- more than for a couture collection," he noted in Women's Wear Daily.

Galliano was involved with every step of the scent's development. Its outer box is designed to look like a collage or a book, reminiscent of travel tomes he makes following fact-finding voyages undertaken before creating fashion collections. The bottle's neck was inspired by collars appearing in Galliano's first fashion collection, Les Incroyables, and the flacon is topped with a Gothic G. Model Guinevere Van Seenus is the face on the box.

Galliano, who also is the couturier at Christian Dior, had thoughts of flowers, particularly of rose, peony, iris with its powdery side, and violet. The scent will be launched at the end of September in the U.K., through an exclusive with Harrods, and in Germany. On October 11, it is to be introduced in France, exclusively at Sephora, and then a few days later in Switzerland. The launch in the rest of the world will take place in 2009.

Prices vary: 90-ml. eau de parfum spray, 100 euros, or $158; 60-ml. edp spray, 80 euros, or $126; 40-ml. edp spray, 60 euros, or $95; 200-ml. body milk for 38 euros, or $60; and a 200-ml. shower gel, 33 euros, or $52, will be available at launch. A 150-ml. body scrub, 39 euros, or $62, will come out after the initial fragrance introduction.

Tags: designer perfume, DesignerPerfume, fragrance, Galliano, John Galliano, JohnGalliano, perfume, scent, scents

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