WWD reports t
hat author Danielle Steel is coming out with a fragrance. Steel, who is famous for her popular romance-driven books, is working with Elizabeth Arden to launch Danielle by Danielle Steel. Steel is famed for her love of couture gowns and her feminine style and her fragrance is described as having a heart of jasmine, rose and orchid. The new fragrance, which comes in a heavy glass bottle has a box design based on one of Steel's favorite gowns, a pink and black lace Rochas number. The fragrance will be in stores in late October and the 1.7 ounce eau de parfum will sell for $49.50.