Filed under: Timepieces / Watches
The future is one consolidated effort for marketing, design, sales, distribution, and manufacture. Meaning that each of the brands will coexist. The reality of course is that they will really cease to be three separate brands with the Bulgari name more or less taking over. The image is of an early Gerald Genta Octa watch branded Bulgari, with the Gerald Genta name sitting demurely at the bottom. This is going to be "new way" for the brands in the foreseeable future. Whether or not this experiment will work to keep Bulgari profitable is unknown. The likely outcome in the elimination of the other two brand names over time as Bulgari assimilates their character, movement complication, and popular models for its own.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.