The book, said to be the most expensive in the world, is touted as a how-to guide for entrepreneurs looking to follow in Shashoua's footsteps and make big money in post-Soviet Russia. Shashoua knows of what he speaks - he is the co-founder of ITE, which trades on the London Stock Exchange with a market value of more than £500m.
It seems to me that those who could actually afford this special edition book probably don't need the advice. But Shashoua hopes the wealthy Russian ex-pats who might buy it won't just stash it in the safe. "I can only hope that oligarchs will read the book, rather than just keeping it locked away," he says.