CygnetByAstonMartin

Aston Martin Cygnet Still Has a Racy Side

Aston Martin Cygnet in Gulf Livery – Click above to enlarge

Aston Martin is an automaker with a history that's indelibly linked with racing... not to mention beautiful designs, attractive colors and, um, James Bond. But the British automaker has more recently signaled its intent to be known for offering a lavishly equipped fuel efficient city car that focus solely on transportation duties and not 0 to 60 times or top speeds.

Mostly. A quick run through the automaker's website shows that its not willing to let the Cygnet degrade its performance and racing image entirely. To wit, the little urban commuter is pictured in a number of scenarios that don't exactly scream "efficient transportation." For instance, there's an orange-helmeted Stig lookalike posing with the Aston in one scene.

Note too that the Cygnet can be customized with three different racing paint schemes, two of which focus on the classic British Racing Green of Aston Martin's current racers and a third that shows the Cygnet painted up in iconic Gulf livery. Feel free to check it out for yourself at AstonMartin.com.

[Source: Aston Martin]

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Aston Martin CEO Explains Importance of Cygnet Minicar

by Jeremy Korzeniewski (RSS feed) —

Filed under: Luxury Cars & Autos, Green

Aston Martin builds some of the fastest, most desirable and undoubtedly most beautiful cars in the world by following a very simple formula. Front engine, rear-drive coupes (and sometimes sedans) powered by the biggest, most powerful engines available. As you would expect, fuel efficiency has historically been of very little concern.

Nowadays, though, that formula for success has a major flaw in that a line-up full of gas-guzzling machines doesn't make the populace (well, at least large portions of it) or the government particularly happy. Hence, Aston Martin has decided to offer another kind of vehicle entirely, one that hopefully will allow it continue merrily selling its favored line of supercars. Explains Aston Martin CEO Ulrich Bez:

First, we need a more sustainable product line-up... Second, we need to satisfy demand where we know it exists... Thirdly, we need to bring the company's fleet carbon emissions down. The Cygnet is perfect for that. This is just a small, stylish and efficient runabout: it doesn't need batteries or flywheels to be that way. So it's not pretending to be something it's not.

[Source: Autocar]

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Aston Martin Goes Small With The New Cygnet Concept

by Sam Abuelsamid (RSS feed) —

Filed under: Luxury Cars & Autos

_{click above to enlarge}

There is no arguing with the fact that Aston Martins are absolutely gorgeous machines. They are also absurdly fast. But if you live in a crowded city like Manhattan, London or Tokyo they are utterly impractical. Like most exotics they can be hard to see out of and who wants to risk getting entangled with a bus or delivery truck? The crew at Aston Martin are now working on the solution.

The Cygnet by Aston Martin is a urban car concept that would give Aston owners a more practical alternative for when they need to head into the city center. The Cygnet is based on Toyota's recently launched iQ micro-car. While Aston doesn't have any confirmed production plans for the Cygnet yet, it could be offered in the future as an accompaniment to "standard" Astons, much like a dinghy for a yacht.

If only we could afford a "standard" Aston Martin on a blogger budget.

[Source: Aston Martin]

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