Filed under: Sports
J Vineyards and Winery has unveiled its 2009 limited edition J Vineyards LiveStrong™ Bicycling Jersey, the third in an ongoing campaign which contributes ten of all proceeds to the Lance Armstrong Foundation for the support of cancer research and awareness. The jersey comes bundled with the popular yellow Nike LiveStrong wristband and is currently available for $115 at www.jwine.com. The design was inspired by the new J Vineyards varietal wine packaging, the body color is meant to represent Pinot Noir and it is acccented with black sleeves and a terroir background pattern suggesting striations in water, stone and vines found in the Russian River Valley. The white Lance Armstrong LiveStrong™ logo is on the jersey's sleeves. The LiveStrong™ bicycling jersey follows other J charitable campaigns, including the Susan G. Komen for the Cure Foundation "J Pink Project" bicycling jersey promotion and the J Scarf, a limited-edition accessory designed by the celebrated San Francisco-based artist Rex Ray.