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Rolls-Royce Presents Phantom Bespoke Collection for the Middle East

We can understand the frustration. You drop a third of a million dollars on a new Rolls-Royce and then you pull up next to one just like yours at the traffic light. Nobody wants that, especially not oil-rich sheikhs in the Persian Gulf, where spotting Rolls-Royces is as common as spotting celebrities in Hollywood. So to satisfy one of its most demanding clienteles, the luxury automaker has launched a new limited run of special edition Phantoms specifically for the Middle Eastern market.

Called the Phantom Bespoke Collection, the service allows wealthy customers in Gulf states to specify from an endless array of unique trims and colors outside the usual catalog. The example pictured here is outfitted in Arizone Sun and English White two-tone paint scheme, echoed inside with Creme Light and Saddle Tan leather together with hand-woven silk rugs and mother-of-pearl inlays. Only six examples will be made, and we don't doubt they'll all find very elaborate homes.

Gallery: Rolls-Royce Phantom Bespoke Collection