CrillonHotel

Former Starwood CEO Launches New Hotel Brand

Another luxury hotel group has been launched. This one comes from the Starwood Capital Group (not part of Starwood hotels) and will be called the Crillon. Like the Waldorf-Astoria brand we talked about last week, the Crillon takes its name from a landmark hotel, the Hotel de Crillon in Paris. Target areas for new hotels include London, Rome, Barcelona, New York, Los Angeles, Chicago, Las Vegas, Tokyo, Shanghai, Beijing, Hong Kong, Delhi, Mumbai, Dubai and Qatar. And resort destinations may follow. The Crillon hotels will have shopping and dining options, spa and fitness facilities, and some of them will be co-tels. The new brand is headed by Barry Sternlicht, former CEO of Starwood hotels.

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