Earlier this week, ICP CEO Emmanuel Saujet announced that a portion of proceeds from both the sale of items at Creed's New York boutique and Hanae Mori web sales would go to benefit the American Red Cross' Japanese relief efforts. In addition, a part of future sales of the new Hanae Mori No. 3, available in June from retailers like Nordstrom, Bloomingdale's and Sephora, will also be donated for the same purpose.
The next day, ICP announced that 50 Hanae Mori reusable tote bags, originally intended as an in-store customer appreciation gift, would also be donated to the American Red Cross to assist Japanese displaced from their homes and belongings. And finally today, Creed declared that any winnings from the 2011 season of their official polo team would find their way to the American Red Cross as well.
Japan is a market that has long and enthusiastically embraced luxury goods, so let's hope that more brands follow ICP's lead and give back.