One of the world's most famous luxury hotel brands is getting into the polo game in a big way this summer with the first annual St. Regis International Cup. England and Italy will compete for the prestigious trophy in the inaugural match, taking place this Sunday (the 31st) at the historic Cowdray Park Polo Club in West Sussex, surrounded by the ruins of Cowdray Castle.
Of course, St. Regis isn't about to slack off when it comes to hospitality either. They've partnered with Asprey, Veuve Clicquot and Audi to create the ultimate VIP tent at Cowdray, where a crack regiment of St. Regis butlers brought in from the hotels will cater to the toffs' every need. Even the general public will be able to avail themselves of a bar serving the signature St. Regis Bloody Mary. Damned democratic of them, no?