Filed under: Luxury Cars & Autos
The British brand owned by BMW last year launched the Countryman, a four door design related to the iconic MINI Cooper. At this year's North American Auto Show, the company is showing a "concept" car for a two-door version of the car called the Paceman.
"MINI is certainly premium, if not luxury," says independent marketing consultant Dennis Keene. "What I find so fascinating about MINI as a brand is the way it remains aspirational and legitimate for the person for whom $20,000 or $25,000 is what they can afford, as well as for the Mercedes or BMW owner who just loves the design."
The Paceman, besides having just two doors to the Countryman's four has a gradually sloping roofline. It gives the bigger MINI a sportier look. Power for the Paceman concept comes from Mini's John Cooper Works: a 1.6-litre twin-scroll turbocharged engine that puts out 211 horsepower and 192 pound-feet of torque (207 with the "overboost.") It has MINI's ALL4 all-wheel drive system mated to either a six-speed manual or automatic gearbox.
MINI's next vehicles, the Coupe and Roadster, ill debt in 2012. The Paceman, assuming it gets brought to market would likely come after that.