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ColeHannAerinCollectionLargeConvertibleTote

Cole Haan - Paige Collection vs. Aerin Collection

Filed under: Handbags



While perusing through Cole Haan's site, I came across the Aerin Collection, their new collection for the Fall, which of course you can pre-order and receive by August 20th. What concerned me is that their Large Convertible Tote from the Aerin Collection (seen on the left) looks a lot like the Convertible Tote from their Paige Collection (seen on the right). Luxist featured the Paige Tote back in December 2006. And its an awesome bag, I use mine pretty much every day and it works well for traveling too. But why release the same back under a new name? If anyone knows the difference between these two bags please share because to me, they look exactly the same with the exception of one having a semi glaze finish and the other doesn't. And with a price difference of $25 and extra hoopla surrounding a new collection to arrive for the Fall, I wonder if this is a smart move on the part of the advertising & marketing team of Cole Haan? How can a company re-issue virtually the same bag and not think that customers will be upset and perhaps disappointed that the "new Fall Collection" is really a revamping of collections from the past? Perhaps it would have been better to actually feature a new collection with new designs. Just a thought.

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