CirocVodka

Ciroc Vodka Offers $1 Million To Turn New Years's Eve Ball Blue

Ciroc Vodka and Sean "Diddy" Combs have made an interesting offer to the city of New York. The company, which already has massive billboards installed in Times Square, has offered $1 million to a charity on behalf of the city in exchange for a New Year's Eve ball takeover. The vodka brand wants to change the historic crystal ball to blue to match the blue sphere on the Ciroc vodka bottle. Quite a stunt but I'd be surprised if city took the cash. It seems to be an opportunity like that should be worth at least $10 million.What the press release doesn't reveal is that Combs is already booked to host a party in Miami on New Year's Eve at the Fontainebleau.

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Tags: ciroc vodka, CirocVodka, diddy, sean combs, SeanCombs

Diddy Does Vodka

by Sandy Maple (RSS feed) —

Filed under: Spirits

Don't call Sean "Diddy" Combs a celebrity endorser. He prefers the term "luxury brand builder" and his latest endeavor involves some high-end vodka. He has just signed a multiyear deal to develop Diageo PLC's superpremium Ciroc vodka. And he isn't just putting his name behind the bottle. Combs plans to be very involved in all aspects of the development, focusing on attracting the "movers and shakers" of the vodka drinking world. "They're looking for something that tastes like their lifestyle," he said. "It's that trendsetter, that hipster, someone who's looking for luxury and looking for something better." If all goes well, Comb's 50-50 share of the profits could ultimately net him more than $100 million.

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Tags: celebrity vodka, CelebrityVodka, ciroc vodka, CirocVodka, diageo, diddy, p diddy, PDiddy, sean combs, SeanCombs, vodka