Chanel No. 5

Chanel Wins Luxist's Editors' Choice Award for Best in Beauty

For a beauty and fashion conglomerate whose founder distained fragrances, Chanel has had quite a run. "Women perfume themselves only to hide bad smells," said Gabrielle "Coco" Chanel, shortly after founding her eponymous company.

That was 1909. A century later the iconic Chanel No. 5 is not only Chanel's flagship fragrance, but one of the most recognizable products in the world. Today, the Chanel empire (LINK: www.chanel.com ) spans cosmetics, haute couture, jewelry and swimwear. The company boasts more than 160 boutiques and seven ateliers (through subsidiary Paraffection) across the globe, from Paris and New York to Hong Kong and Tokyo.

Though Coco herself has long since passed on, the company's creative vision comes from head designer and creative director Karl Lagerfeld. Billionaires Alain and Gerard Wertheimer, grandsons of Coco's original business partner Pierre Wertheimer, continue to control the corporate side of Chanel, which takes in an estimated $3 billion or so in annual revenue.

Gallery: Chanel

Tags: Awards-main, Chanel, Chanel No. 5, cosmetics, Luxist-Awards, perfume, winners-beauty, winners-editors-choice

Continue reading “Chanel Wins Luxist's Editors' Choice Award for Best in Beauty”

Chanel No. 5 Wins the Readers' Choice Award for Best Fragrance

by Carrie Coolidge (RSS feed) —

Filed under: Cosmetics and Fragrance

Trends come and go in the world of perfumes, but the classic Chanel No. 5 is one of the few exceptions to the rule. For nearly a century, it has been synonymous with elegance and sophistication-making. Chanel No. 5 is also the Luxist Awards' Readers' Choice Award winner in the best fragrance category.

Gabrielle "Coco" Chanel started her company in 1909 with a single Paris store. By 1913, she had expanded to the posh European resort towns of Deauville and Biarritz, France. As the winter of 1921 approached, she gave the first 100 bottles of the fragrance to her most loyal customers as a Christmas gift. The following year, Chanel No. 5 made its official debut.

Gallery: Chanel

The precise origins of Chanel No. 5 are the stuff of legend. At first, Coco wanted no part of the fragrance business. "Women perfume themselves only to hide bad smells," she famously said. But eventually French perfumer Ernst Beaux changed Coco's mind. According to one story, the formulation of No. 5 was Beaux's attempt to capture the smell of Europe's northern lakes in the midnight sun; according to another, it was the result of a mixing error by Beaux's assistant.

Whatever the origin, No. 5 remains popular as ever today, thanks in part to a vaunted advertising campaign. Spokespeople for the fragrance have included actresses Marilyn Monroe, Catherine Deneuve, Nicole Kidman, and most recently, Audrey Tautou, star of Amelie. She's the muse for a Chanel No. 5 film directed by Jean Pierre Jeunet. The current campaign is Chanel's first to launch online.

Chanel No. 5 perfume is described as sensual, intimate, luxurious, and the new film portrays No. 5 women of today as serene, enchanting and free---all part of an effort to renew the brand in the eyes of younger consumers. The fragrance can be purchased through Chanel's website (1.2 oz: $61.50) or at most high end department stores.

Tags: awards-main, Chanel, Chanel No. 5, coco chanel, fragrance, luxist-awards, perfume, winners-beauty