CelebrityEndorsements

Joan Collins Takes A Turn As Jewelry Model

Filed under: Jewelry

Actress Joan Collins is getting back into modeling at the age of 76. The glamorous golden girl will be the face of Alexis Bittar jewelry in ads that will launch on billboards in New York City during Fashion Week. The fact that Collins is most famous for her role as the devilish diva Alexis Carrington on the 1980s drama "Dynasty" is a fact not lost on either the designer or the star. As People.com has it Collins decided that 'Alexis for Alexis' was brilliant. Collins has been a costume jewelry collector for years and states that Alexis Bittar is her favorite designer. The glitzy oversized Bittar pieces seem to suit her well.

Tags: alexis bittar, AlexisBittar, celebrity endorsements, CelebrityEndorsements, joan collins, JoanCollins

Vodka Sponsors Comedian's Book Tour

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Liquor brands often sponsor music shows but you don't get quite so many liquor-sponsored book tours. But would we expect anything less from a woman who once wrote a book titled "Are You There, Vodka? It's Me, Chelsea." To promote her latest book "Chelsea Chelsea Bang Bang" Chelsea Handler is embarking on a 21 city tour presented by Belvedere Vodka. The tour begins March 10th in Chicago and winds up May 15 at New York City's Radio City Music Hall. The talk show host will be performing her comedy shows and also is expected to meet her fans at bookstores in cities along the route of the tour. Belvedere will host private after-parties for Chelsea's gigs across the country.

"We were thrilled to be chosen by Chelsea last year as her preferred & favorite vodka," Charles Gibb, President of Millennium, the vodka & rum division of Moet Hennessy, producer of Belvedere said in a press release. "As a vodka connoisseur, her decision to choose Belvedere is a true testament to the quality of our vodka, and we are delighted to be supporting her on this exciting tour". Tickets for the Live Nation-produced Belvedere Presents Chelsea Chelsea Bang Bang tour go on sale beginning on January 15, 2010. Celebrity tie-ins seem to be a strategy for Belvedere which also has a deal with Bruce Willis for its Sobiewski brand.

Tags: belevedere vodka, BelevedereVodka, celebrity endorsement, celebrity endorsements, CelebrityEndorsement, CelebrityEndorsements, chelsea handler, ChelseaHandler

Scarlett Johansson's Moet Poses

by Deidre Woollard (RSS feed) —

Filed under: Wine, Celebrity Design

Last week I mentioned that Scarlett Johansson is the new face of Moet & Chandon. Now the Daily Mail has a look at the sexy photos to be used in the ad campaign. In the pictures, a blonde Johanasson pops a cork, cozies up to an ice bucket, and in my favorite shot, holds a champagne glass between her toes. Check out the rest of the ad images here.

Source

Tags: celebrity endorsement, celebrity endorsements, CelebrityEndorsement, CelebrityEndorsements, champagne, moet and chandon, MoetAndChandon, scarlett johansson, ScarlettJohansson