LeBron James To Develop Furniture Line
Filed under: Decor, Celebrity Design
We've seen some unusual celebs take to furniture design over the years (Pharrell's unique chair anyone?) but the latest unlikely designer is megastar basketball star LeBron James. Our sister blog ShelterPop reported that James will develop a furniture line with furniture company American Signature. His brand manager LRMR Marketing and his longtime girlfriend Savannah Brinson will also be part of the team. Brinson and James were high school sweethearts and she is the mother of his two children. The pair have been spotted at fashion shows and other designcentric events and she is known for her work administering the LeBron James foundation. Why LeBron James? While sneakers and apparel might be a natural brand tie-in for an athlete furniture is a bit of a stretch but American Signature is sold on both his popularity and reputation as someone who embodies certain wholesome values like teamwork and leadership. The collection will be launched this summer at Value City and American Signature stores and is American Signature's first license. No details on the products and design have been revealed.
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