Carey Mulligan

The Fashion Statement: Google's Fashion Engine

Filed under: Apparel, The Fashion Statement

Who among us hasn't typed in "nude stiletto" in a search engine box and gotten back enough Lucite heels to make a stripper swoon? Well, things are looking up. Yesterday, Google launched Boutiques.com, and it greatly improves the search process when you're shopping for fashion items online.

Google posted the back story on its blog: "A year and half ago, our team (which at the time was part of Like.com) started to wonder if we could create a better experience for people to shop online. We jokingly called ourselves the computer nerds and fashion nerds (and a few of us were both). So, we set out to create a new way to browse, discover and shop for soft goods online."

The site uses visual search technology developed by Like.com (which Google acquired in August) using images to drive the search rather than text typed into a search box. You can teach the site your style by either taking a quiz or sifting through images while hitting "More My Style" tabs. When you're finished creating your own "boutique," it then helps filter out items you dislike and adds more of what you'd like. It's kind of a Pandora for fashionistas.

Tags: Boutiques.com, BryanBoy, Carey Mulligan, ginnifer goodwin, Google, lauren conrad, Los Angeles Times, online shopping, Susie Bubble

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Oscars Red Carpet, Glamour Is Back

by Deidre Woollard (RSS feed) —

Filed under: Apparel, Celebrity Shopping

Last year the economy restrained Oscar fashion a bit but this year it seemed like glamour was back in full force. Actresses on the Oscars red carpet wore gowns in either metallic fabrics or rich, deep colors. Deep blues and purples combined with gowns in gold and silver gave the red carpet an almost celestial feel. Mariah Carey, Kristin Stewart and others made the most of deep blue, a color that was a perfect foil for large, sparkling red carpet diamond jewelry. Safely protected from the intermittent rain by a tent, stars brightened up a cloudy day. Check out the gallery below for looks from some of the top stars.

There were definitely some fashion misses. Charlize Theron's dress was a bit of a fashion misstep. Sarah Jessica Parker tried a new silhouette that didn't work as well as her usual nipped in styles. One thing that didn't seem to be in fashion was basic black. Actresses that wore black gowns made sure they were heavily ornamented. This was the year for a cautiously exuberant return to Oscar excess.

Gallery: Oscars 2010 Red Carpet Beauties