CarbonNeutral

The Belgrave Trust, Carbon Offsets For The Luxury Set

The Belgrave Trust has a unique proposal, make living carbon neutral easier and more appealing to the luxury consumer. The Belgrave Trust website helps members learn how to offset their entire lifestyle and easily purchase offsets. Many websites can help you offset the cost of a flight or road trip but the Belgrave Trust appeals to the lifestyle of the high-end consumer, showing offsets for things like private jet travel and wine collecting, allowing members to create a specific profile tailored to their lifestyle. For example, the site can help calculate offsets for recreational flying or yachting and can be set up to manage your total carbon usage. The world's most affluent people are responsible for a greater share of the world's carbon emissions. The Belgrave Trust challenges its members to assume a leadership role in reducing greenhouse gas emissions.

The relatively new organization has made a big push toward the affluent crowd but in a quiet way. They recently partnered with Cirrus Aviation and Aston Martin on an event. The message is clear, that green is luxe and carbon offsets are as much a part of the affluent lifestyle as a luxury automobile or a designer purse. The site is by invitation only but we've got a link for Luxist readers here. Read on for more details about how The Belgrave Trust works.

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Tags: belgrave trust, BelgraveTrust, carbon credits, carbon footprint, carbon neutral, CarbonCredits, CarbonFootprint, CarbonNeutral, the belgrave trust, TheBelgraveTrust

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Wyler Geneve GMT Watch Pays To Be Green Friendly, Literally

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

I do like Wyler Geneve watches a lot, and their newest GMT watch brings something new to the table that won't affect how it looks or its accuracy. Wyler Geneve proudly proclaims that their new GMT watch is the first CarbonNeutral® watch. Let's look at this a bit more closely. I'd like to think this means that the watch itself is environmentally friendly. Maybe it will biodegrade, and is made of that corn plastic that those new disposable forks I can tear in half are made out of? No it is something else. Wyler Geneve has bought into something called carbon offsetting. Now you get an idea why the above term is not "carbon neutral," but rather the trademarked name "CarbonNeutral." CarbonNeutral has an interesting business model going for themselves, with an increasing amount of business interest and attention. I'll explain briefly how it works.

If you are interested in being more environmentally friendly, but cannot really change how to you do business, you can buy yourself into the 'green club.' A basic evaluation of your business is done to determine your environmental impact, or at least how much waste your business is emitting. You can then purchase offsets, it's like eco-karma. Does your factory pollute noxious gas into the air? Fund a green campaign else where that does the opposite. The idea is to offset your environmentally unfriendly ways with environmentally friendly programs elsewhere. This is not to say that Wyler Geneve is a big polluter at all, just that they decided to participate in carbon offsetting, and felt that working with CarbonNeutral was a good idea. Thus, they have started with the new GMT, offsetting where necessary to make this product CarbonNeutral. It is a good thing, maybe a PR stunt, but overall you can't complain that it does any harm. Wyler Geneve points out that it is the first watch to participate in a CarbonNeutral program. I think the best part is the humbling experience that it must have gone through when trying to determine its actual emissions and environmental impact of making the watch. The pictured new Wyler Geneve GMT watch is in steel with a rubber strap and rugged good looks.

Ariel Adams publishes the watch review site aBlogtoRead.com.

Tags: CarbonNeutral, Geneve, GMT, Wyler

NetJets Europe Makes Carbon Neutral Flying Mandatory

by Deidre Woollard (RSS feed) —

Filed under: Wings, Green

The move toward encouraging users of private jets to pay for carbon offsets has for the most part been optional with a strong dose of guilt. Now The Guardian reports that NetJets Europe has upped the ante by making carbon offsetting compulsory for its customers. The company is set to announce that all the new customers will have the cost of offsets added to their bills, adding around 4,000 euros to the bill for each NetJets customer. Existing customers will be signed up for the added cost when they renew their contracts. The chairman of NetJets Europe was quoted as saying in the article that he does not believe the added cost will damage sales and that the customers have driven this move. NetJets will invest in the carbon offset projects of EcoSecurities.

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Tags: carbon neutral, carbon offset, CarbonNeutral, ecosecurities, netjets, private jets