The Belgrave Trust, Carbon Offsets For The Luxury Set
The Belgrave Trust has a unique proposal, make living carbon neutral easier and more appealing to the luxury consumer. The Belgrave Trust website helps members learn how to offset their entire lifestyle and easily purchase offsets. Many websites can help you offset the cost of a flight or road trip but the Belgrave Trust appeals to the lifestyle of the high-end consumer, showing offsets for things like private jet travel and wine collecting, allowing members to create a specific profile tailored to their lifestyle. For example, the site can help calculate offsets for recreational flying or yachting and can be set up to manage your total carbon usage. The world's most affluent people are responsible for a greater share of the world's carbon emissions. The Belgrave Trust challenges its members to assume a leadership role in reducing greenhouse gas emissions.
The relatively new organization has made a big push toward the affluent crowd but in a quiet way. They recently partnered with Cirrus Aviation and Aston Martin on an event. The message is clear, that green is luxe and carbon offsets are as much a part of the affluent lifestyle as a luxury automobile or a designer purse. The site is by invitation only but we've got a link for Luxist readers here. Read on for more details about how The Belgrave Trust works.
