The Travel Channel website also offers places to book trips and offers a series of four-day seminars that discuss the finer points of travel journalism. While the travel industry lately has been suffering overall there is big potential for a renewed interest in travel over the next few years and with that, an increase in watching adventure programming.
Which of the potential media swains is the right fit for the Travel Channel? NBC Universal is looking at it, potentially as a companion for The Weather Channel or even MSNBC. Scripps Network sees it as a natural match for its lifestyle networks including the Food Network, Fine Living and Home & Garden. And then there's News Corp., which already owns the National Geographic Channel. It would probably be a fit for any of these businesses if they have the ready cash and the inclination to snap it up.