TechnoMarine Watches CEO Vincent Perriard Jumps Ship
Filed under: Timepieces / Watches

TechnoMarine's new vitality is more or less attributed to a capital injection by Christian Viros, who presumably worked with Perriard to get him aboard. In a very short amount of time Perriard was able inject TechnoMarine with a new lease on life with a relatively strong new design direction as well as the clever "Ocean Addict" marketing campaign. Just as we were all looking forward to seeing what would come in 2011, he suddenly left. Under Perriard in 2010, TechnoMarine reportedly grew by 34%.
According to TechnoMarine, the break was peaceful, and instead of lining up another CEO, Christian Viros will step in and take a more lead role in the management and direction of the brand. Perriard is rumored to claim disagreements with the TechnoMarine board who presumably shared fundamental differences of opinion with him on the direction of the company. Sources further indicate that Perriard is working on a new project. Something "post crisis," which seems to allude to a higher-end luxury project that will shows its face when economic times are (hopefully) soon better.
Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.
On July 26 my colleague Deirdre Woollard 
Executive terminations in the USA aren't usually very newsworthy - nor in Europe for that matter. But in Japan where the historic sentiment was "job for life," the outing of a CEO by the board is a big deal. Especially when the termination wasn't even disguised as "resignation." 72 year old former top executive of
Exotic Italian automaker
Alfa Romeo and Maserati – two of Italy's most storied auto marques – have been more closely integrating over the course of the past several years. But now with the Fiat empire under which both brands lie growing to accomodate Chrysler, Alfa and Maserati are set to cooperate even further following the appointment of Harald J. Wester as chief executive of Alfa Romeo.
I feel like this is watch industry musical chairs. First 




He has been everything from controversial to overly confident, but he made watch company 

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